Agency Network: 
July 2008

Print advertisment created by Euro RSCG, Brazil for Veja, within the category: House, Garden.

Do not play with your kids at the vacations, yes that’s dirty.
Veja X-14 is the only one that combines the cleaner power of Veja with active chlorine, removing the mildew and disinfecting deeply.
Less time cleaning, more time for you enjoy the vacations with the kids.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Adriana Guimarães
Copywriter: Paula Chande
Photographer: Geison Genga

Comments (9)

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ChuckNorris's picture
Activity Score 834

I think the line was supposed to be "Not playing with your kids while on vacation. Yes, that's dirty."

Dozer's picture
Activity Score 149

agree with you...

cyrusko's picture
Activity Score 21

good idea but bad execution...

john ler's picture
john ler
Activity Score 667

Do you think Eurorscg Worlwide knows about the activities of their agencies in South America?
Cause last week was Colombia, now Brazil... and they're both ruining the fame of the network on AOTW !

Barbz's picture
Activity Score 93

terrible art direction!

monotone's picture
Activity Score 301

I'm pretty sure that the portuguese (and original) version of this is something like "Não brincar com os seus filhos nas férias. Isso sim é sujo"

"Not playing with your kids while on vacation. That's what's dirty [=wrong]"

Satria280471's picture
Activity Score 48

I think it's nice. Still confuse on the line, though.

Frits Harkema's picture
Frits Harkema
Activity Score 713

I like the thought behind it. But constructed 10 years ago.

LTFournier's picture
Activity Score 64