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Vegan

Published/Aired: 
December 2007
Description: 

Vegan jerky. Tastes kind of like apocalypse.
Now hiring concrete truck drivers. A strong work ethic and an appetite for food made from animal parts, required.

Advertising Agency: O'Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier

Comments (8)

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Highest Rated

juliangray's picture
juliangray
Activity Score 987

Its a shame that the art fails to take the headlines to another level.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

"We are recruiting stereotypes."

J.Zdaniuk's picture
J.Zdaniuk
Activity Score 74

don't take it so seriously, they aren't. It's called a humor campaign, if you think they are serious you are fitting the "foreigners don't understand anything" stereotype (yes it is a prevalent stereotype in the US)

mikelite's picture
mikelite
Activity Score 1031

too bad it's not funny. well, unless this campaign ran in 1992 before all that other Manly-Man bullshit.

http://mikelightman.com/blog

Davosk's picture
Davosk
Activity Score 4815

Very good copy. The art is a bit stiff and would suit better to be more roughed up.

juliangray's picture
juliangray
Activity Score 987

Its a shame that the art fails to take the headlines to another level.

Clint's picture
Clint
Activity Score 51

I agree ... I like the idea, but this looks like an unfinished layout.

teenie's picture
teenie
Activity Score 1894

I like these and I don't. They're too clever by half.

Guest's picture
Guest

art direction sucks

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