Veg City, Halloween

November 2007



Fresh tomatoes. Fresh ketchup.
At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this, is of course, top secret.

Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock

Comments (6)

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scatpack's picture
Activity Score 16


Seriously. You are selling the fact they carry ketchup??

Disco Munky's picture
Disco Munky
Activity Score 3890

"Extra" ketchup. That's where the idea is.

Doin' it for the points

512's picture
Activity Score 212

all 4 illustrations could be cooler. looks far too polished, clean and 3d-y.

mmackinven's picture
Activity Score 1608

I like this one,

I'm working on BK at the moment, get to do some pretty cool stuff with them!

Peow Peow!

Guest commenter's picture
Guest commenter

Well meat is scarier, but then again, people don't really want to think about where meat comes from now do they?

The Frankenfood reference (GMO) is clever.

Nothing is scarier than The creepy King though.

Guest's picture

These ads are geneous. My husband came into the room, saw them, and said he wanted to eat at Burger King. There you go - hey captured a male in the 18-35 range. When you are fast food, what sets you apart? The violent death suffered by your tomatoes and full cavity searches and removal of nonfresh onions.