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Published/Aired: 
July 2008
Veet Print Ad -  Soap

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Description

Print advertisement created by Euro RSCG, Spain for Veet, within the category: Health.

Caption

No hair is better.

Advertising Agency: EURO RSCG Spain
Creative Directors: German Silva, Eva Conesa, Felipe Crespo
Art Directors: Haitz Mendibil, Rafa Ayuso
Copywriter: Adrian Bruzzoni
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Highest Rated

Enas's picture

i felt it and its right...i like this ad

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

RM's picture

Nice

RM
Activity Score 419
Copywriter
iT-iS-i's picture

Erm, don't women use shampoo for their hair, i must say, I've never come across a woman who uses a bar of soap on their oh so precious hair. Something to do with the pH as far as i can remember...

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture

Oh Veet, my bad. Still don't know of any leg hairs that stick to bar soap though.

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

john doe's picture

what?

john doe
Activity Score 1571
Art Director
esteb's picture

Please explain.

esteb
Activity Score 673
art
Kateter's picture

hair usually sticks to soap.

Veet so effective in removing hair that thre's nothing to stick to soap.

Kateter
Activity Score 2029
Copywriter
Alistair C.'s picture

hmmm... you are right, Keteter, but only partially.
I'm a guy, so i have hair also on parts of my body other than my head, but i'm telling you (!!), leg hair does not fall off to stick on the soap!!! Usually this happens with the hair on your head, which is the most fragile...

even more, if you would use a blade instead of wax, you still keep the hair root. How is that going to fall?

so it's a really really really dumb idea.

Alistair C.
Activity Score 692
Copywriter
prozac_republic's picture

i don't think they're talking about leg or head hair.

there's a few other hairs that stick to soap...

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

clairec's picture

This ad is targeted at women - Veet is a women's waxing brand so basically your manly leg hair is irrelevant. The idea is simple and clean.

It gets the thumbs up from me.

clairec
Activity Score 256
copywriter.txt's picture

Do you checked your balls lately?

copywriter.txt
Activity Score 828
Copywriter
prozac_republic's picture

jeremy spoke in class today...

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

desailly's picture

Congratulations, Alistair. You've written a reasonably long explanation of the ad's central idea. It manages to be both dickish and completely wrong. What do you do for an encore... invade Afghanistan?

desailly
Activity Score 470
Copywriter
justpassingby's picture

are we talking about pubic hair here?
i dont like the line.

justpassingby
Activity Score 1368
Other
EscolaElisava's picture

q wueno!!!

EscolaElisava
Activity Score 106
zaion trades
tantrik_indian's picture

I think they mean to say that the soap is so good that your hair will not come off your head when you bath and stick to the soap.

Or else, the product removes hair so well that yes, pubic hair does not stick to the soap.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Audrius Kubrik's picture

no hair is better. did they hire Borat for copy? i like the idea, though. (and, guys, it's NOT about the hair on the head)

Audrius Kubrik
Activity Score 828
Vilnius
djakuza's picture

the idea is fu.... boring! with no relevance...

djakuza
Activity Score 517
Art Director
Guest's picture

You are silly.

Guest
CR_AD's picture

Hair from the head fall but not hairs from the body, soit is normal that it have no hair from body on the soap there

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
ManchuChanchu's picture

its evident they are referring to pubic n armpit hair. even then the idea is a 4/10

ManchuChanchu
Activity Score 701
Art Director
marton.santos's picture

Who washes the head with soap?!
They´re talking about body hair...

marton.santos
Activity Score 37
E21
Audrius Kubrik's picture

yup, body hair (eg. armpits, if you will to hear it out loud) and it does fall. and it sticks to the soap like superglue.

Audrius Kubrik
Activity Score 828
Vilnius
Marcela Cáceres's picture

I think, and please any women around please correct me if I'm wrong, that all it is saying is that finding hair (of any kind, but obviously pubic even worst) on your soap is disgusting, so they compare that with what women feel about body hair. We women hate it and love to have a totally hair free legs. (Veet is a product that removes body hair)

Marcela Cáceres
Activity Score 108
Dozer's picture

i think is a nice idea, especially for the target: women!! shows and dramatize the benefit, that;s the important, just my opinion!

Dozer
Activity Score 149
theanc's picture

A better idea is better.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

cocorito's picture

Augusto, I've seen your portfolio. And it deserves the same comment! LOL

cocorito
Activity Score 105
luisrivera11's picture

its very good idea, i like the minimalist

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
dico's picture

excellent idea!
simple
minimalist
less is more!!

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

yesprabhakar's picture

It says it all. Well Done !

yesprabhakar
Activity Score 72
neuclone's picture

brilliant!

Simple and well served.

Bravo!

neuclone
Activity Score 88
Creative Director at Ogilvy & Mather
Enas's picture

i felt it and its right...i like this ad

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Mai_Maged's picture

plz one of the ad team come and explain what he want to say to end this argument

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

Indiana Journo's picture

Leg - pubic - head - armpit - OH. MY. GAWD.
Guys, it doesn't matter what hair and whether it sticks or not to the soap, yada yada.
It's just a visual meant to depict the effectiveness of the product and the target audience gets it, I'm sure.
I did.

Indiana Journo
Activity Score 26
Other at S.P.A.C.E. Advertising, Goa, India
Steeef's picture

Clean! nice!

Steeef
Activity Score 135
Art Director
bluesprint's picture

yeah spanish are hairy. just don't release it anywhere else

bluesprint
Activity Score 44
Other
szabo's picture

I'm a guy and I got it right away. I am new to this site and have realized it may be more fun reading the comments rather then looking at the work itself. What are some people thinking… Anyways, this is a great concept and well done.

szabo
Activity Score 10
Advertising
Rastamathamba420's picture

Nice!!! a great insight!!!!
-----------------------------

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

sgre2504's picture

Nice! smooth legs as soap...

sgre2504
Activity Score 137
Art Director
Guest's picture

Good job. Nice idea. And a simple and effective visual.

Guest
ERROR404's picture

i dont think women will get this one :D

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
halaby87's picture

nice

halaby87
Activity Score 10254
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