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Campaign
Agency Network: 
Published/Aired: 
July 2009
VDO Print Ad -  Truck

Also From This Campaign 3

Description

Print advertisement created by DDB, Italy for VDO, within the category: Electronics, Technology.

Caption

Rear view cameras. You always know what is waiting for you.

Advertising Agency: DDB Milan
Creative Director: Vicky Gitto
Art Director: Diego Mendozza
Copywriter: Maria Chiara Alegi
Photographer: Armando Rebatto
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Guest's picture

It seems you can see the future...

Guest
Davosk's picture

These are one tin short of a six-pack. The missing tin is the copy.

Davosk
Activity Score 4815
Art Director
Guest's picture

Bellissima!!!

Guest
Wordnerd's picture

a 'what if' screenplay taped to a steering wheel? forced to the core and a boring copy
why does the foto look like ass?

Wordnerd
Activity Score 6692
Copywriter
lolotte's picture

very clever, nice treatment. I wouldn't have told the end of the story in the screenplay, though. maybe it's better just to know what there's behind you, not what will happen thanks to the rear view camera. you can imagine, it's enough.

lolotte
Activity Score 5
Copywriter
Sephi's picture

what's it clear for?all by our imagine?

Sephi
Activity Score 139
Art Director at Shanghai,China
Jakarta Jack's picture

very unimpressive

Jakarta Jack
Guest's picture

core concept works but it needs to be pushed a lot further.

Guest
BenditaSeaTuZurda's picture

the idea is actually pretty good. so sad the execution is so so so so bad.

BenditaSeaTuZurda
Activity Score 150
Art Director at Conill Saatchi & Saatchi LA
Guest's picture

Long way to go for a ham sandwich. Good strategy that could lead to a simpler execution, I think.

Guest
Sephi's picture

poor~

Sephi
Activity Score 139
Art Director at Shanghai,China
AmigoInvisible's picture

Although I do like the concept, I feel that the execution is a little forced. Good thinking, though.

AmigoInvisible
Activity Score 195
ashnair's picture

haha

ashnair
Activity Score 30
Copywriter at Advertising |

You Fail If You Want To Fail.

Guest's picture

I like it, Love the strange treatment.

Guest
bubblestheclownfish's picture

The problem with this ad (as cute as it is) is that it's a category-seller, not one that sells why VDO cameras are better than other brands. This applies to all rearview cameras, including ones that come factory-installed. What's going to make me buy VDO brand as opposed to another? Is it more reliable? Does it offer a better field of view? Sell the product, not the category.

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

finally a voice of reason! exactly!

Guest
Guest's picture

those darn european ads again!

Guest
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