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Conceptual-eyes's picture

nice insight, nice art.

Conceptual-eyes
Activity Score 1475
Copywriter
A. J. SMITH's picture

Good executions of a core idea.

Therefore good campaign.

BUGGERS

A. J. SMITH
Activity Score 2822
deadline-walking's picture

Piece of art.

deadline-walking
Activity Score 79
Art Director
Cash White's picture

I don't get it. Someone please explain.

Cash White
Activity Score 66
Copywriter
ivan's picture

Brake an object, so you have to go an shop for a new one. That's all.

ivan
Creative Director at Ads of the World
mikelite's picture

but sephora sells cosmetics?

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ivan's picture

I think they sell vases.

ivan
Creative Director at Ads of the World
mikelite's picture

not in the US. maybe canada?

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

boyoboyitsfun's picture

No they're talking about Sephora the cosmetics store--this is a general ad for the mall with a reference to a store within it...Feels really uneven to me this way though.

boyoboyitsfun
Activity Score 147
Copywriter
scarfinati's picture

But arbitrarily flinging it off the table is not a reason. The headline and visual creates a disconnect.

If it were:

copy: find a reason and visual: the broken pieces of the vase was being used for something else then it makes sense.

scarfinati
Activity Score 843
Art Director
Rog's picture

Thought.
To keep with visual look/feel of the campaign...
I would have had female in shot knocking vase over.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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