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Stairs

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Publicis, Romania for Varta, within the category: Electronics, Technology.

Caption

When your home shows its dark side.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Directors: Cristian Costea, Dragos Ometita
Copywriter: Carmen Dobrescu
Photographer: New Folder Studio
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Highest Rated

Nurse Bell's picture

The only people who walk around people's homes at night with a flash light are usually burglars. This idea is a fail for me.

Nurse Bell
Activity Score 156
karruza's picture

I think the copy could be better, the concept is there but the copy just... nothing about the product.

karruza
Activity Score 288
Wordfruit's picture

I don't think the idea is communicating as well as it could.

I think some people might think (if they don't turn the page pretty sharpish) 'steps don't do that', not connecting 'your home showing its dark side' -- your home actually trying to trip you (which is I guess what you want to communicate).

I think you could make that clearer. But I'm not sure how do-able that is while at the same time keeping it simple.

Wordfruit
Activity Score 1023
Nurse Bell's picture

The only people who walk around people's homes at night with a flash light are usually burglars. This idea is a fail for me.

Nurse Bell
Activity Score 156
Just words's picture

That's why the copy says "When..."
They are talking about that moments "when" you don't have energy at home cause of a blackout or whatever.

Just words
Activity Score 5
Copywriter
kleenex's picture

I like the concept, but the execution is not right.

kleenex
Activity Score 51166
Web Designer/Developer
salil.sharma's picture

good concept as per copy
good job

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Chopper's picture

Very nice. But the font of the wording would have been different.

Chopper
Activity Score 1015
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