Agency Network: 
April 2012

Rationale: Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water. We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Idea: Apocalypse-proof.

Print advertisment created by Publicis, Romania for Varta, within the category: Electronics, Technology.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer / Copywriter: Razvan Capanescu
Art Director / Digital Artist: Cristian Anton

Comments (8)

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Ω's picture
Activity Score 41

There was no way I could've got that without reading the rationale...

d_mathis's picture
Activity Score 38

Yeah, there's really not enough here.

dthlb72's picture
Activity Score 545

If everyone is dead, the flashlight is useless.....

zen_cah's picture
Activity Score 72

the copy is nice (I mean copy in the explainer).

kalpesh78's picture
Activity Score 2578

lets chuck it in boiling magma. lets see how it does against that.

ideas....30 minutes nahi toh free.

Bob08's picture
Activity Score 749

You'll survive.

bate_palmas's picture
Activity Score 1479

I got it without reading the rationale (ooooh - pat me on the back).

But I don't think the ad's great. Just visually, feels like they could've done more with it

Ankur Agarwal.'s picture
Ankur Agarwal.
Activity Score 26

'Apocalypse proof' - That's the one phrase which really hits you.