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Multifocal Lens, Boy

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by Publicis, Brazil for Varilux, within the category: Personal Accessories.

Caption

See From Any Distance. Varilux Multifocal Lens.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Illustrator: Antonio Correa
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morse's picture

Visually great. A little hard to understand the message.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pentastic's picture

top class!!

Pentastic
Activity Score 53
Copywriter at Mumbai
bhuvneshwar.chd's picture

good.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

CuriousPencil's picture

The Twilight Zone called, they want their glasses back.

CuriousPencil
Activity Score 4225
Copywriter
MidasTouch's picture

I think people who actually have vision problem will understand this better than people who don't.
Great visual.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

AssassinX's picture

Applause for both the creative team and client.

Love the art.

AssassinX
Activity Score 1329
Diplodokus's picture

Way too difficult.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
pest0's picture

I don't like it. But then, I don't like Magritte either.

pest0
Activity Score 55
Ogilvy&Mather Frankfurt
john ler's picture

Visually striking and straight to the point ! Thumbs up !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
SuperAndrew's picture

The visual was done, but I liked the packshot.

SuperAndrew
Activity Score 99
Art Director
Glut's picture

visually great

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

Not so sure this idea works for me

kleenex
Activity Score 51098
Web Designer/Developer
Jackbr's picture

Good ideia.Great ghost.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Fera Groove's picture

Bom! Parabéns!

Fera Groove
Activity Score 205
Art Director
8301059's picture

3D?

8301059
Activity Score 17
guillaume auguet's picture

please people look at this!!!
this idea have been stolen : http://www.ill-studio.com/works/view-all/66-domus.htm

guillaume auguet
Activity Score 2
Art Director at Paris
NIKO65's picture

The reference is not new:
Esher did it many years ago.

This cover page above too.

Some ads did it before:
http://3.bp.blogspot.com/__XCWUd8FFjQ/TScpOJSNOYI/AAAAAAAAMVI/5aB8_7q4...

But i like this campaign.

Great Work.
Good!

NIKO65
Activity Score 5
GRUWG's picture

Just to correct you my friend! Is not Esher is Escher.

But I agree.

It's not a new technique.
But work well.

Great Idea.
OK for me!

Nice.

GRUWG
Activity Score 5
joshuar's picture

Cool Retouch!

The pack shoot is the best part for me.

joshuar
Activity Score 3
Fibz's picture

Nice Retouch!
The pack shoot is very cool!
The Idea is good!

I like it!

Fibz
Activity Score 3
niniasufle's picture

I like the art

niniasufle
Activity Score 407
Producer/Director at La Red TV
abdeLooK's picture

yeah very nice visual, like the grey tones

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
ace85le's picture

Genius art direction.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

purshotham's picture

Good idea..

purshotham
Activity Score 457
Crismartin's picture

When ad copy ad, I don't like. But ad using http://ffffound.com/ arts reference is ok for me. Wherever, I don,t like it so much. It,s just ok. Maybe good.

Crismartin
Activity Score 9
freakads's picture

Nice use of art in an ad. The visual is great. Idea good. I don't like the packshoot. For me is confuse.

freakads
Activity Score 9
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