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Whipped Cream

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by Havas, Turkey for Vanish, within the category: House, Garden.

Caption

Let the Valentine's Day memories stay only on your mind.

Advertising Agency: Havas Worldwide İstanbul, Turkey
Executive Creative Director: Ediz Kurtbarlas
Creative Group Head: Arzu Emre Özbek
Art Director: Ali Can Savaş
Copywriter: Şeyma Keklik
Photographer: Emre Göloğlu / Rpresenter
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Highest Rated

Spoonfeederxxx11's picture

This should have been for a lingerie brand...

Spoonfeederxxx11
Activity Score 184
Copywriter
pierrelastname's picture

Mmmm not at all.

pierrelastname
Activity Score 2869
Copywriter
bate_palmas's picture

Two creative steps = confusion and weaker concept.

At first glance this looks like an ad for whipped cream. Which in itself should clue you in to the fact this doesn't work.

bate_palmas
Activity Score 1479
Bern's picture

from viewing the thumbnail i thought it was a strawberry flavored condom.

Bern
Activity Score 26
Art Director at Besterburke
mr.x's picture

The copy is not translated correctly. "Let the stains from valentines day only be a nice memory" is more accurate. And "stain" sounds odd in english but in turkish it also means "mark" or "events", kind of.

So the idea is okay!

mr.x
Activity Score 998
Forsbergs Skola
Spoonfeederxxx11's picture

This should have been for a lingerie brand...

Spoonfeederxxx11
Activity Score 184
Copywriter
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