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Pickup Sticks, 2

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Euro RSCG, Israel for Vanish, within the category: House, Garden.

Caption

For extra tough stains.

Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive Creative Director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman
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BernbachOnRoids's picture

As the 1948 Pick-up Sticks champion. I don't see what's so tough about it. MAN I could do this with one hand tied behind my back. You people sit in you cosy little homes. Look over at me with your innocent eyes. You don't know what it's like out there. Out there in the real world of Pick-Up Sticks. You don't know what it's like to have your best friend dying in your arms. To see the light fade from his eyes. His hands crippled and lifeless. You call this tough! YOU DON'T KNOW WHAT TOUGH IS!

But that being said. You the common man in their cozy little homes, I guess that it could be challenging. Not for me! But I do understand that not everybody has seen and done what I have. For you, yes I believe this truly does propose a problem. Some might even say a tough problem.

So is this doing it's job. YES! Yes it is. It's doing it really really well. I'm sure you had to go though the usual hurdles of client saying "But it's not showing the solution"... "Is this really saying, we make clothes feel prickly?"... "I can't see what it is?"

Well to you clients I say...shame on you! You come to us with words like "budget, market share, positive solutions, my wife's says.." WELL I SAY "No! You're in my world now. You belong to me! You'll do as i say, My little precious, Bring your wife too... Yes that's right... White Space... mmmmm... Creative license...Metaphor..yes say it again....Metaphoooooor...METAPHOOOOOOOOOR!"

So yes! Does this ad want me to spiderweb all over my computer. I would say yes ..yes .YEEEEEEESSSSSS!

BernbachOnRoids
Activity Score 77
sacrilegend's picture

This is what happens when art directors are allowed to write.

;)

sacrilegend
Activity Score 3394
Copywriter
observant vicky's picture

your extra efforts don't make it extra tough.
forced...

observant vicky
Activity Score 194
Copywriter
killazol1's picture

@BernbachOnRoids. Hey... i like your text. Maybe more than the ad above. Ten stars for you hehehehe.

killazol1
Activity Score 354
Ooonab's picture

Cannes!!!

Ooonab
Activity Score 18
Creative Director
Fernando Fernandes's picture

Forte! é difícil mesmo! Que bom conceito!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Bill Me Now's picture

Well before reading BernbachOnRoids monologue, I thought the image was of nails (as in "tough as nails") so I guess it's covered either way

Bill Me Now
Activity Score 180
kleenex's picture

certainly different.

kleenex
Activity Score 52582
Web Designer/Developer
Abrakadabra's picture

Great work. Great craft.

Abrakadabra
Activity Score 18
mertos's picture

different.

mertos
Activity Score 904
Creative Director
advocate's picture

mmm. i dont know

advocate
Activity Score 268
Art Director at Philippines
bakamono's picture

Before reading I thought it was zzzzzz and after reading I think its zzzzzzzz. So yeah - zzzzzzzzzzzzzz.

maybe use more nails next time

bakamono
Activity Score 1002

because therefore it is

boom's picture

cool. very original.

boom
Activity Score 160
Art Director
StPepper23's picture

Very good campaign. I like it very much. Congratulations to Euro RSCG Tel Aviv.

StPepper23
Activity Score 269
Copywriter
DGCS's picture

Great campaign

DGCS
Activity Score 410
Art Director
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