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Hamburger

Agency Network: 
Published/Aired: 
March 2009
Vanish Print Ad -  Hamburger

Description

Print advertisement created by Euro RSCG, Poland for Vanish, within the category: House, Garden.

Caption

Removes grease stains.

Advertising Agency: Euro RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Cesar Puebla
Copywriter: Antoni Korzeniowski
Photographer: Jacek Poremba
Other additional credits: Magda Jarosz (Costume)
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Disco Munky's picture

This is an ok visual pun but that's about it. The overall idea doesn't work. The whole "one thing that looks like another"technique isn't quite appropriate for this subject. It almost looks like you'll get delicious smelling clothes if you wash them in this product.

Although I don't think the technique is right for this, they'd have got more out the idea if they'd made the clean pile of laundry look like an air freshener or something. Then it might have worked better.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

wasn't clear enough...

Guest
Guest's picture

little confusing

Guest
Guest's picture

Unable to convey the clear message

Guest
Guest's picture

Unable to convey clear message

Guest
everartz's picture

this is preposterous and absolutely not true.. a sandwich made from cloths can never say that its been cleaned from the stains...
maybe if they said, "enjoy all the meals" or something on those lines then would have been considered as a regular ad.

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

yeah, but there are no clothes there, only fabric.
I think it would be better if you could see a shirt, pants, shaping the sandwich.

Guest
Guest's picture

so?

Guest
Guest's picture

oh goody! more detergent ads!
ENOUGH WITH THE FUCKING DETERGENT ADS!

Guest
ivan's picture

You can't be serious. Detergents are the biggest advertisers.

ivan
Creative Director at Ads of the World
JC Carvalho's picture

Nice visual, but that's all.... sorry

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

Singularity's picture

I disagree with most of the posts here. I think this is a great concept. It's clean, simple and makes you look twice. It's highly relevant to the brand's message. It's also easily memorable. I like it.

- Jeff

– – – – – – – – –
President, Singularity Design
www.SingularityDesign.com
Twitter.com/SingularityDsgn
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

Again? 27h Brazilian Creative Annual, CCSP. pag 138/139.

Guest
Guest's picture

DONE! by Conill S&S EEUU.

Guest
Guest's picture

ma vergognati
c'è una campagna di LACOSTE fatta più di 10 anni fa idendica e molto più bella
se non sbaglio l'art è GIOVANNI PORRO

Guest
Guest's picture

Agree with Singularity. This isn't bad at all.

As for the idiot who said "I think it would be better if you could see a shirt, pants, shaping the sandwich", why? Is it impossible for food grease to stain a frigging carpet?

Guest
joelapompe's picture

Already done 4 times before :
http://www.joelapompe.net/2009/05/12/double-cheeseburger-gras-double/

You can see the 3 other versions (including the italian one that a guest told us about) in my book, "Nouveau?" published in France and available thru Amazon.fr : http://www.amazon.fr/dp/2753300690?tag=joelapompe-21&camp=1414&creativ...

http://www.joelapompe.net

joelapompe
Activity Score 3861
LeeHarvey's picture

Okay clear Joe, thanks! Shame on the copycats

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

This is not solid enough.
On first impression, i took it that my clothing smelled like hamburgers.

As much as your line says that it removes greasy stains, it does not elaborate on the benefit on how your clothes will smell.

secondly, after looking at your line, the idea doesn't come through clearly, and left me wondering why is it the way it is (for customers to shift their focus from the product to your ad, is not good)

Guest
goatcraft's picture

the illustration of those fabrics just don't look clear/obvious until I've read some of the comments here. what if the audiences have never heard of vanish and don't know that vanish is a detergent product?

also, some burgers are just as delicious tasting even when the sauces are dripping a bit. lol. my point is, i just don't really see the connection between clothes' stains and stains in burgers.

goatcraft
Activity Score 6
Marketing Manager at Singapore
Ad_Man's picture

eye candy. period.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

maashookshee's picture

this not working for me at all even if the sandwich looks like easy thing to manege with , its going to be eating means getting damaged not clean ,,

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Mai_Maged's picture

great artwork but confusing idea

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

ruSh.Me's picture

May be if they would have left a little bit of natural burger bun rendering..!! Now it looks plastic-like!

ruSh.Me
Activity Score 109
TBWA\India
icarodoria's picture

It was already done in Brazil, but it made more sense...

icarodoria
Activity Score 66
New York
hari.'s picture

good work.

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

roby's picture

Done, done, done, done, done, done and done.

roby
Activity Score 65
Copywriter
rogers's picture

Done thousand times!

rogers
Activity Score 45
mrkay's picture

nice.

mrkay
Activity Score 11
Graphic Designer
Guest's picture

DONE DONE DOOOOOONNNNNE !!!!!

Guest
punk's picture

Ok ad. The execution is nice. However, the vanish confessional rocks this ad.

punk
Activity Score 182

Done!

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