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Gift

Agency Network: 
Published/Aired: 
September 2008
Vanish Print Ad -  Gift

Description

Print advertisement created by Euro RSCG, Brazil for Vanish, within the category: House, Garden.

Caption

Daddy, if mommy still doesn't know of Vanish, you better wear this.
Trust pink. Forget stains. Homage from Vanish to Father's Day.

Advertising Agency: Euro RSCG Worldwide, São Paulo, Brazil
Creative Directors: Carlos Castelo, Rodrigo Corbari
Art Director: Vitor Bomfim
Illustrator: Edilson Bilal
Copywriter: André Baldez
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digifool's picture

Wow. Sexist.

digifool
Activity Score 264
Art Director
eraburge's picture

don't be a twat... it's not sexist, sexism has to be negative.

eraburge
Activity Score 36
Craig Valmer's picture

Good strategy to communicate an stain remover at the father's day. Excellent!

Craig Valmer
Activity Score 21
DraftFCB
sloppy4's picture

ivan, you should figure out a way that we can post jpeg responses. it would allow us to download the posted ads, throw them into photoshop and repost them with our tweaks, or more realistically, visual sarcasm.

sloppy4
Activity Score 1492
danyels0n's picture

great idea :D

danyels0n
Activity Score 202
United States
sneakyhands's picture

try fark

sneakyhands
Activity Score 1857
Copywriter
金合欢's picture

Nice idea.

金合欢
Activity Score 64
北京 |

自信的人是天才!

How_Addy's picture

I never thought I'd become one of those guys, but: DONE, DONE, DONE & DONE better.

How_Addy
Activity Score 66
Copywriter
wasuntitled's picture

Nice idea and good execution! Appreciated.

wasuntitled
Activity Score 30
7th Frontier-Designer |

WASANTHA

skanger's picture

thats the lamest idea...it should be taken down.

skanger
Activity Score 95
Art Director at Ogilvy
Wyvie's picture

Actually, I agree, it is sexist in that it assumes that the woman does all of the washing.

It's probably true though (is at our house *sigh*). And one question is whether ads like this merely acknowledge this and therefore attempt to aim for that audience, or if the stereotype is perpetrated because of ads like this.

Wow, got into a sexism rant there, sorry. :)

It's a silly ad anyway, though. I mean, come on, it's just trying to guilt the target audience. I won't use a product that tries to guilt trip me!

How is it an "homage to father's day" anyway? I know it would've been the client's idea, but it's still bad.

Wyvie
Activity Score 76
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