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Frites

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Euro RSCG, Spain for Vanish, within the category: House, Garden.

Advertising Agency: EURO RSCG, Spain
Creative Directors: German Silva, Ekhi Mendibil, Haitz Mendibil, Felipe Crespo
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ad_junkie's picture

please stop with the no-color thing

ad_junkie
Activity Score 2874
South Africa
Finamerican's picture

We saw this ad. Last week. On this site. I know that desaturate adjustment layers rock, but come on.

Finamerican
Activity Score 49
Rhea & Kaiser Marketing
dico's picture
dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

fersvax's picture

Cheap production, idea is not new at all.

fersvax
Activity Score 1239
Art Director |

FER.

doworkson's picture

see and say! alright!t [fart noise here]! and how the fuck do fries stain? show some legit staining shit like wine and mustard not this bogus shit that you can just brush off your lap.

doworkson
Activity Score 242
Copywriter
leaking bucket.'s picture

This only makes "semi-sense" if it was for bleach. But NOT detergent or stain remover.

leaking bucket.
Activity Score 136

That's my first thought...

Temple's picture

4 creative directors were needed to create this? I suggest that next time, the agency uses only 3 of these immense think tanks and asks the forth one to browse ads of the world, so that he can spot a lame idea done again... and again... and again... and again. Sometimes AOFTW feels like Inferno.

Temple
Activity Score 11341
Creative Director
a_an's picture

BAD IDEAS AND EXECUTIONS.

a_an
Activity Score 75
Creative Director
Audrius Kubrik's picture

in this case, it's the oil that will stain you, not the 'yellow' fried potato.

and it's a big risk that a careless about your subtle creativity and more concerned about his life consumer will think: why the heck do i need to wash these fries/blueberries(pearls/little pizza onions)/tomatoes with a 'vanish' injected water?

Audrius Kubrik
Activity Score 828
Vilnius
iamcreative's picture

done done done

i think more than 3 times :)

iamcreative
Activity Score 262
casualtyofdesign's picture

I like the ad campaign but having seen a similar ad in the past by another detergent company “Tide” (example shown here http://casualtyofdesign.files.wordpress.com/2008/07/7-25-08-4.jpg ) as a graphic and web designer who’s job it is to come up with new and fresh ideas (pun intended), borrowing ideas kind of upsets me (unless I’m doing the borrowing).

With that said this rendition is the best I’ve seen of this genre its just too bad it didn’t come first.

Speaking of new and fresh ideas, I personally would of went at the ad with a different angle. I would have went with “wash all your sins away”.

This opens the doors to a whole new atmosphere of ideas and possibilities. Also I may have did a play on the phrase “no need to air your dirty laundry”, that phrase would play in well with washing your sins away.

In any case I like the ads even if the inspiration was found somewhere else. We’ve all found inspiration elsewhere or am I the only one guilty of that sin?

I leave you with a quote from Albert Einstein. “The secret to creativity is knowing how to hide your sources”

Michael "Mr. Echo" Roberso

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

pierrelastname's picture

done maaaany times, im surprised how you can upload even watching it several times...!

pierrelastname
Activity Score 2869
Copywriter
deepside's picture

what's the concept?

deepside
Activity Score 177
hongkong
skeMaMen's picture

This is sick! I don't want TIDE, cause I love to eat normal frites...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

iRIO's picture

bonux, tide, vanish... who's next? I mean enough!

iRIO
Activity Score 224
jobless
Hiperion's picture

ES INCREIBLE. VER PUBLICIDAD DE EURO RSCG es como volver a principios de los 90.
Dejad ya de colgar esto, por DIos.
Esta agencia huele a cerrado y a directores creativos de treinta y muchos.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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