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Iceberg

Campaign
Agency Network: 
Published/Aired: 
May 2011
Van Camp's Print Ad -  Iceberg

Also From This Campaign 2

Description

Print advertisement created by Los Quiltros, Chile for Van Camp's, within the category: Food.

Caption

Sea Food

Advertising Agency: Los Quiltros, Santiago, Chile
Executive Creative Director: Rodrigo Gómez
Creative Directors: Rodrigo Elissalde, Rodrigo Duarte
Art Director: Felipe Fuenzalida
Copywriter: Alexis Rojas
Illustrator: Rodrigo Gutierrez
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lessismore's picture

take a look at the can above on the right…

lessismore
Activity Score 251
Graphic Designer
Themadartist1972's picture

this one with birds is better than the island. art direction is good as well

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Themadartist1972's picture

ben dover, isn't it obvious ???? the opening can

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
ace85le's picture

Taste the ocean. Classic textbook example of ads based on product packaging. Execution is nice.

ace85le
Activity Score 3935
Marketing Manager |

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JKW's picture

Until I realised that they are specialised in canned foods, this ad was kind of lost to me. To me, the opening lip meant drink, liquid, soda...not food.

JKW
Activity Score 227
Art Director
theoldman_son's picture

Same ad twice. Nice art direction though.

theoldman_son
Activity Score 317
Art Director
federo's picture

Can is the worst part of sea food, I really don´t understand how they are communicating through this.

federo
Activity Score 781
advertising agency
mvenster's picture

I like it but it took me a moment to understand.

It makes me think in beers more than in the sea food can.

mvenster
Activity Score 6
Catholic University Andres Bello
pierrelastname's picture

terrible bad...

pierrelastname
Activity Score 2869
Copywriter
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