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Time, 4

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by Communion, Argentina for Vahume, within the category: Office Equipment.

Caption

Work is about time. Time is about how much you want to stay, or not, at your office.
Design, for that place miscalled work.

Advertising Agency: Communion, Rosario, Argentina
Creative Director / Copywriter: Javier Birollo Sosa
Art Directors: Carolina Ferrero, Marcelo Policardo
Photographer: Enzo Mansilla
Other additional credits: Malisa Tosco
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SeanMartin's picture

Awkward layouts throughout. Had they turned the clock face into a floor *under* the furniture, it might have worked better, but as it stands now, the shadowing under the furniture just looks... odd... I like the design choices insofar as the clocks styled with the furniture, but the final implementation misses the mark.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
STRTLRS's picture

Just answer the question :)

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

SeanMartin's picture

What, and ruin the suspense?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Ad_Man's picture

i think not. if you do, you're not working in something great right now. you spend too much commenting here.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

teenie's picture

Too complicated. Too many layers to go through before you get the message. Plus the writing's awkward and thick.

I also thought it was an ad for watches at first.

teenie
Activity Score 1894
Copywriter
picopalqlea's picture

niet... more weird than good...

picopalqlea
Activity Score 999
STRTLRS's picture

Copywriting leaves much to be desired. Art direction is basically nonexistent. Concepts don't get much weaker than this.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

sneakyhands's picture

the line is probably better in spanish, but there's only one line for four ads. that's not what the 'copy' part of copywriting means. also, furniture+time+work makes no sense. who is in charge of buying office furniture within an office? what would interest that person? i'd start there.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

eee... wierd copy... no thanks

Guest commenter
scarfinati's picture

Work is about time

Dont agree with the premise. work is about creativity and common sense and intelligence communication. So rest of the doesnt make sense to me.

scarfinati
Activity Score 843
Art Director
Dale's picture

Work isn't about time (nor is it about the three simple concepts proposed by scarfinati; I don't seek creativity in my tax adviser) and office furniture is definitely not about time. So that ruins the concept and using a clock to show time is far too redundant to make anybody remember an individual ad.

The copy further beats the advert down by explaining what the concept is in the first sentence and then clumsily trying to elucidate what that first sentence meant.

There is an idea in the somewhat awkwardly phrased strapline though. Pursue that idea that designing furniture for the office doesn't mean run of the mill office furniture.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

slip's picture

I'd add something, but Dale pretty much said it all.
He even made me think twice about dotting my i's and crossing my t's...

alacrap

*****

slip
Activity Score 919
designer |

SJB

scarfinati's picture

“nor is it about the three simple concepts proposed by scarfinati; I don't seek creativity in my tax adviser”

Really you dont use creative ways to solve problems at work. I wouldnt hire you then.

scarfinati
Activity Score 843
Art Director
Office furniture's picture

Nice stylish clean advert, i like it.

Office furniture
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