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Diamond

Agency Network: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by Smugglers' Inn, United States for Uptown Community Clinic, within the category: Public Interest, NGO.

Diamond thinks her name is "stupid."

Advertising Agency: Smugglers' Inn, Minneapolis, MN USA
Creative Director: Carol Henderson
Art Director: Carol Henderson
Copywriter: Jarl Olsen

Comments (18)

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alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice typography

Juan Cabral's picture
Juan Cabral
Activity Score 709

Nice art and very moving headline. I like that.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

royschellekens's picture
royschellekens
Activity Score 390

This one is nice! The only one out of the three that moves you!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Very good.

Guest's picture
Guest

wow, standards have gotten quite low. this is neither a good headline nor good art direction. very very average all around

nepstein's picture
nepstein
Activity Score 197

Ooh, you're very wrong. The way they grab your attention is effective.

Guest's picture
Guest

wow, standards have gotten quite low. this is neither a good headline nor good art direction. very very average all around

rolling.stone's picture
rolling.stone
Activity Score 2741

would u guys like to show your so called good work

relly nice ad this one

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

so you're saying this is good? i have many lions and pencils slick. i don't really think i need to justify my opinion to somebody who thinks this is quality work.

Guest's picture
Guest

I thought this was for a pet rescue centre or something. It's only when you get into the body copy that you find out it's actually for child protection.

Guest's picture
Guest

Wow, just noticed the reflection of the woman in the dog's eye. Very nice.

mpared's picture
mpared
Activity Score 562

amazing

warreno's picture
warreno
Activity Score 222

Effective and attention-getting, without being preachy or overly sentimental. Good balance, and with enough of a twist to the narrative to stick in the memory. Not bad at all. (Ignore the anonymous cowards who don't use names and don't offer their own work as evidence of skill.)

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

@werreno, what are you talking about? This is in fact very preachy. It's also trying to make the point that you should forget about abused animals and only help children.
Wouldn't it be wiser to encourage people to do both instead of insulting people who donate their time and money to rescue abused animals?

To me, this alienates a large group of people who, by virtue of the fact that they already volunteer in some capacity, would have been open to volunteering at this particular clinic.
This campaign = big FAIL.

Guest's picture
Guest

love it. all the pet owners should feel something when they see this campaign. good stuff.

picktokyo's picture
picktokyo
Activity Score 1404

I see you get the wrong message of this campaign. well, it's not your fault though!

Guest's picture
Guest

oh, this one caught me off guard. I like that.

Guest's picture
Guest

I'm certain this was an old headline for some anti-child abuse charity in the UK. Old D&AD winner. "She thinks her name is 'stupid'" - Though the actual insult may have varied.

I'm afraid the headline doesn't work as well for me when applied to a dog rather than a human child. Calling a dog names does not in itself count as abuse. The dog doesn't care what it is called.

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