Upside Down Couple

December 2007

It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).

Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay

Comments (12)

Log in or register to post comments
LimitedTimeOffer's picture
Activity Score 200

3. When drinking aged rum, hang upside down like an Orangutan.

adgoddess's picture
Activity Score 369


Zeus's picture
Activity Score 906

Oyra cosa que podian explotar es con el logo de Bacardi, (es un murcielago y ellos duermen de esa misma forma) jeje

primo_susto's picture
Activity Score 440

y eso que tiene que ver con la campaña de tomate tu tiempo? tomarte tu tiempo te hace vampiro?

indie's picture
Activity Score 516

No debe haber cosa más sin gracia que explicar un anuncio. Es más que obvio que la gente se ha tomado tanto el tiempo (y que siguen tomándoselo) que aunque hayan cerrado el bar (de hecho, los meseros están esperando para cerrarlo), siguen pasándosela bien.


ecflagcorp's picture
Activity Score 108

Funny. I like it. :) What's up with the chair way in the back though? It looks like its floating or something. and the table behind the couple, why's is so close to the ground?

nice gaijin's picture
nice gaijin
Activity Score 815

not a bad idea, but weak execution. Lazy photochopping.

iT-iS-i's picture
Activity Score 1721

Can't tell whether this is stupid are genius...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

devkarthik's picture
Activity Score 409

major turn around campaign.

- kk

ricklongo's picture
Activity Score 1244

Stupid, forced, and more stupid.

indie's picture
Activity Score 516

I don't think is stupid, but intelligent... Forced... well, it's advertising: dramatize the point. The waiter turn down the chairs -costumers included-


el d1eg0's picture
el d1eg0
Activity Score 588