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Agency Network: 
Published/Aired: 
May 2011
Universidad de Chile Football Club Print Ad -  One Single Family, 1

Description

The upper text, is a long list of Chilean last names that –in spanish- mean opposite things. For example “Los Rubio, los Moreno” would be literally translated as “The Blondes, The Brunettes”, and so on. Being one of Chile’s most important football teams, Universidad de Chile’s most relevant attribute (even recognized by rival teams) are indeed it’s fans. Their passion knows no limits, no social differences, no professions. When you love this team, that’s all that matters. You’re part of this family.

Print advertisement created by Pedro Juan & Diego, Chad for Universidad de Chile Football Club, within the category: Recreation, Leisure.

Caption

The lower text reads: One Single Family.

Advertising Agency: Pedro Juan & Diego, Santiago, Chile
Chief Creative Officer: Rodrigo Briceño
Head of Copy: José Letelier
Head of Art: Claudio Campistó
Creative Director: Adolfo Lira, Pablo Silva
Art Director: Adolfo Lira, Eduardo Friz
Copywriter: Carlos Inostroza, Pablo Silva
Illustrator: Claudio Campistó, Adolfo Lira
Photographer: Paolo Remedy
Additional credits: Cristián Cáceres, Ramiro Silva
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luispiter's picture

me encanta...

luispiter
Activity Score 2756
comunication
ace85le's picture

Looks alright to me. Straightforward concept though.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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Kriativity's picture

okay types..

Kriativity
Activity Score 414
famma's picture

Es una copia de la publicidad de Coca cola por Martín mercado

famma
Activity Score 162
Uade , art director
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