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Thailand

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Target, Canada for Universal Barber Shop, within the category: Professional Services.

Caption

You Want Your Scalp Massaged Go To Thailand

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Heads: Jenny Smith, Jeff McLean
Art Director: Dax Fullbrook
Copywriter: Sarah Park
Photographer: Roth & Ramberg
Studio Artist: Robyn Jamieson
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Highest Rated

somecopywriter's picture

Like the copywriting.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
andylefty's picture

Like the art direction.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
somecopywriter's picture

Like the copywriting.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
GrumpyArtDirector's picture

A three part print campaign for an old, independent barbershop? YEAH RIGHT. Shame on you.

GrumpyArtDirector
Activity Score 858
Art Director
CuriousPencil's picture

You're intimating it's a glamour shot for the agency? Or a BS submission?

CuriousPencil
Activity Score 4225
Copywriter
Moosey's picture

Blah. LInes aren't very good.

Moosey
Activity Score 3
Copywriter
GrumpyArtDirector's picture

It's a textbook ghost ad. Worse than that. Small, modest local business hires an ad agency to create three different print executions? Come on.

Plus, the "no bullshit" angle is old as fuck, and the copy isn't even funny or witty.

GrumpyArtDirector
Activity Score 858
Art Director
Art_Work's picture

So smaller companies aren't allowed to have advertising? I have no problem with an agency doing work for a small client and in return they get total creative freedom ... it's called bartering and in the end both sides win.

Art_Work
Activity Score 29
GrumpyArtDirector's picture

It's not a small company, it's a barbershop, for Christ's sake. Thinking of a campaign first and then tailoring that to fit a friend's small business just so you can win a prize competing against real ads for real clients who need solutions is very, very wrong. It's what's sending advertising down the drain.

Advertising is NOT about being creative for the sake of being creative. It's about solving your client's problems creatively.

Anyway, if you have total creative freedom and are going to make up your own client, and this is the best you can come up with... You should find another job.

GrumpyArtDirector
Activity Score 858
Art Director
ivan's picture

Well, to be fair, it's a chain, not just a single shop.

ivan
Creative Director at Ads of the World
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