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Paralysis

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

United Way Taiwan (UWT), a member of the global United Way system, is the largest non-profit organization of the kind in Taiwan , which supported 519 programs around the country and change people those unfortunates becomes happiness. Make happy ending in the poor story.

Print advertisement created by JWT, Taiwan for United way of Taiwan, within the category: Public Interest, NGO.

Caption

The call of donation: (02)2378-2256

Advertising Agency: JWT, Taipei
Creative Directors: I-Fei Chang, KS Yeh, Rich Shiue
Art Directors: Vincent lee, A-may Lin, Matt Wu
Copywriters: Jorven Chien, Virginia Wang
Illustrator: Kyo Ma
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jackmancer2017's picture

Can't even read the cartoon but damn, that's really nice. Love it.

jackmancer2017
tytpol's picture

Good one!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

benihana77's picture

The concept and execution is pretty wonderful. I dig it. I'm worried the vital text on the pencil would be hard to read in a magazine, but I don't know how big this is.

Still, nice one.

benihana77
Activity Score 86
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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Guest's picture

this is when creativity is working!

Guest
Guest's picture

I‘m from China, I know the story is clear from this nice illustration, I'd do some translation.
The husband was seriously injured in a construction site accident, from then on, the wife never saw his smile, and the husband thought himself as a worthless wretch and just excess baggage for his wife so he asked her to give up and leave him. The wife would never do that.

I'm deeply moved, maybe not because of this ad, there is a similar true story on one of my neighbours.

Guest
krautland's picture

thank you for explaining.

krautland
Activity Score 3216
Art Director at erm... no calls please.
alexander_bickov's picture

Nice art

alexander_bickov
Activity Score 3279
tirthomitro's picture

KICKASS ILLUSTRATION
KICKBALLS CONCEPT

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

good idea!nice!

Guest
Guest's picture

it's really great idea.Nice.Good job!

Guest
Guest's picture

good one ~

Guest
Guest's picture

why empty space?

Guest
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