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Forest in Flames

Agency Network: 
Published/Aired: 
May 2011
United Nations Print Ad -  Forest in Flames

Description

Share Responsibility Supervisor: María Elena Romero R.

Print advertisement created by Leo Burnett, Colombia for United Nations, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Colombia
Executive Creative Director: Rodrigo Dávila
General Creative Directors: Germán Espitia, Mauricio Sarmiento, Fernando Hernández
Creative Directors: Carlos Oviedo, Alexis Ospina, Carlos Bernal
Copywriter: Carlos Javier Toro
Art Directors: Hernan Osorio, Angélica Guerra
Photographer: Javier Crespo / Fotocrespo
Account Supervisor: Natalia Valencia
Advertiser's Supervisor: Natalia Grisales
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shahidali's picture

impressionistic. Like it.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

colombiad's picture

impresionante.

colombiad
Activity Score 34
fanboy_killer's picture

Love it.

fanboy_killer
Activity Score 49
Copywriter
sidpunk's picture

cool!

sidpunk
Activity Score 34
Copywriter
lenguyenbin's picture

very nice execution ^^

lenguyenbin
Activity Score 4
Copywriter
MIGRANT's picture

nice..

MIGRANT
Activity Score 9
Art Director
Crazy Dog's picture

Very good!

Crazy Dog
Activity Score 8
esteb's picture

Drugs effects are devastating? Thanks, but we already knew that..

esteb
Activity Score 673
art
lskinner08's picture

Columbian coco fields produce around 500 Metric Tons of cocaine each year. Thats 500,000,000 grams of cocaine. Which means apparently every year 2,000,000,000 square meters of Columbian jungles go extinct each year. How big exactly is the Columbian jungle. I'm calling bullshit on this ad.
Souce: World Factbook

lskinner08
Activity Score 11
KbxAds's picture

i second that, just because a talented art director worked on the ad doesnt mean it should get featured here, it also needs a talented ideas guy (copywriter) and this idea sucks big balls, how the hell is forest fire going along with drug use, so far fetched

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

ace85le's picture

I think the visual looks a bit forced.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

gioborde's picture

I think its a nice visual, but just that!

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

flams53's picture

@Iskinner08: The area is 2000 square kilometers, a little more than twice the area of New York City (all 5 boroughs). It's also about 1/500 the land are of Colombia. Wikipedia puts the total annual deforestation in Colombia at 2000 sq-km, and the cocaine-related number at 400 sq-km. So, the figure in the ad is only about a factor of 5 bullshit.

The Amazon basin as a whole loses about 1500 sq-km every month. Big numbers need context: the Amazon is big place.

flams53
Activity Score 3
risikawi's picture

Why eye? weird

risikawi
Activity Score 44
Public Relations
divertimento's picture

I like it. inspired.

divertimento
Activity Score 54
publicist
Bob.C's picture

It's very eye catching, can't help thinking that the fact alone would have been far more effective without the loud message

(the source bit probably weakens the message and should be left off too as the vice president isn't going to be seen as giving neutral facts)

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Ron Burgundy's picture

very good

Ron Burgundy
Activity Score 1630
Art Director at Southern California
shaun1800's picture

I think it's a very cool visual but I kind of feel they had the image before they had the brief. Really, bloodshot eyes are something you can get from a lack of sleep, not necessarily drug use, so it's a little forced for me.

shaun1800
Activity Score 293
Copywriter
Prasad Weerasekara's picture

Lovely work.

Prasad Weerasekara
Activity Score 653
Kriativity's picture

wow..

Kriativity
Activity Score 414
bhuvneshwar.chd's picture

ARTISTIC poster.
good,
like it.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

bones's picture

brilliant!!!!!!!!!!!! amazing art work!!!!!!!!!!!

bones
Activity Score 24
Copywriter
NataliaLima's picture

mind blowing!

NataliaLima
Activity Score 1380
ERROR404's picture

my eyes are always lookin like this...

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
atb2005's picture

Creative masturbation

atb2005
Activity Score 13557
Ron Burgundy's picture

lol, i'm determined to use that in a sentence tomorrow

Ron Burgundy
Activity Score 1630
Art Director at Southern California
agappehp's picture

I love job very good 100%

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
agappehp's picture

I love job very good 100%

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
purshotham's picture

Great artwork..

purshotham
Activity Score 457
public's picture

Los felicito, q buen trabajo. No se si la información sea veraz pero es una muy buena pieza.

public
Activity Score 5
Copywriter at OrangeStar Agency
second_creator's picture

gud eyedea !

second_creator
Activity Score 754
Copywriter |

copywriter

Paulodetarso's picture

Good idea !!! Nice

Paulodetarso
Activity Score 14
Copywriter |

your ideas suck

Tylerh's picture

Artistic and beautiful, but not that much impressive. Never seem to correlate, no associations.

Tylerh
Activity Score 6
Creative Director
abidmg's picture

if you are trying to say drugs usage gives me red eye then i am truly shocked!
not very impressive

abidmg
Activity Score 34
Creative Director
mahmoudb's picture

so this ad is supposed to make *me* stop coke ? the death of trees? hehe, who did this ad apparently forgot that coke users get the superman feeling under the effect

mahmoudb
Activity Score 50
Art Director
jackcoooper's picture

nice

jackcoooper
Activity Score 93
Graphic Designer
TheNeosliticKid's picture

I did a painting inspired by this: http://imgur.com/gallery/zAontU9

TheNeosliticKid
Activity Score 2
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