Agency Network: 
December 2008

Print advertisment created by McCann, Portugal for United Nations, within the category: Public Interest, NGO.

For many women in poor countries, pregnancy is a death sentence. Over half a million are condemned every year for lack of health care. The world leaders committed to reduce that number by 75%. Don’t let them forget.

Advertising Agency: McCann Erickson, Lisbon, Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: Federico Barbato
Copywriter: Márcio Martins
Photographer: Frederico Van Zeller, Krypton Photo
Post-Production: Rodrigo Lameiras, Krypton Photo
Planner: Pedro Pessanha
Producer: Nuno Calado

Comments (7)

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Highest Rated

karan raghav's picture
karan raghav
Activity Score 210

not working

Boccioni's picture
Activity Score 149

Copy is to see and say.

TRICKY's picture
Activity Score 3794

the cause moved me more than the ad itself

The man who stops advertising to save money is like the man who stops the clock to save time

Gualcor's picture
Activity Score 978

Looks like a saw or hostel scene...

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Guest's picture

ta bonita pero con un estilo viejón

karan raghav's picture
karan raghav
Activity Score 210

not working

NastyJester's picture
Activity Score 740

I think it does the job nicely. Makes me aware of a very huge problem, that's for sure.

kai539's picture
Activity Score 244

just okay
showing some deadly consequences
seen some awareness campaign like these before