Print advertisment created by McCann, Portugal for United Nations, within the category: Public Interest, NGO.
For many women in poor countries, pregnancy is a death sentence. Over half a million are condemned every year for lack of health care. The world leaders committed to reduce that number by 75%. Don’t let them forget.
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: Federico Barbato
Copywriter: Márcio Martins
Photographer: Frederico Van Zeller, Krypton Photo
Post-Production: Rodrigo Lameiras, Krypton Photo
Planner: Pedro Pessanha
Producer: Nuno Calado
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