Agency Network: 
May 2008

Print advertisment created by Serviceplan, Germany for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Hamburg, Germany

Comments (8)

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jazarah's picture
Activity Score 1262

i like this campaign, i like the mix between the real photos and the illustrations, the whole concept is interesting.

kergu's picture
Activity Score 6795

good copy

Algareto's picture
Activity Score 216

These are awesome, nice illustrations and blending with images.

Grand Prix's picture
Grand Prix
Activity Score 37

Looks nice, boring line, old...

bubblestheclownfish's picture
Activity Score 614

OK - I think something was lost in translation. Bad wording.

"As long as Captain Steeler doesn't provide safe drinking water, we need your help", suggests that he has been keeping clean water from the kids, emphasized by a visual of him walking around with a tank and not distributing. Block out the "As long as" with your finger and you'll get what I'm saying.

Should read "Until (or unless) Captain Steeler starts providing safe drinking water..."

Even then it's a weird campaign - there's an idea there, in that you can be a hero to these kids, and could have been angled more that way. As-is it's not quite there :-(

ChuckNorris's picture
Activity Score 834

I get what you say, but the original is probably in German.

Its a bit ambiguous but I still like it.

RLZ's picture
Activity Score 55

good one!

kalpesh78's picture
Activity Score 2578

this was done by redcross society long back.. the headline read "you don't need superheroes to save the world."
try to google it.. you might stll get it. it was abt 5-7 yrs back

ideas....30 minutes nahi toh free.