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Agency Network: 
Published/Aired: 
April 2011
Unicef Print Ad -  Reason

Description

Print advertisement created by Rapp, United Kingdom for Unicef, within the category: Public Interest, NGO.

Caption

If you know of any reason why a 12-year-old girl and a 46-year-old man should not be joined in matrimony speak now or forever hold your peace.

Advertising Agency: Rapp, London, UK
Creative Directors: Paul Turner, Robbie Rae, Rik Haslam
Art Directors: Paul Turner, Robbie Rae
Copywriters: Robbie Rae, Paul Turner
Design: Adrian Whatman
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Rotzgoht's picture

I'm a student, so I just got to ask, is there room for creative in this campaign? Or is this the creative?

Rotzgoht
Activity Score 186
Billoughsby's picture

Probably the best use of Rosewood Fill I have seen in an ad lately.

Er...

Billoughsby
Activity Score 5150
Art Director |

That's it.

bakamono's picture

Better visual would have been more striking than this.

bakamono
Activity Score 1002

because therefore it is

bj-71's picture

Text itself is strong enough to catch my attention, maybe action as well.

bj-71
Activity Score 117
Bob.C's picture

V effective - given the topic I think that this works well, thought provoking and challenging enough to get action

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Prof's picture

damn they got me!

cant find a reason!

Prof
Activity Score 1449
Copywriter |

Quite really.

Lazarus's picture

Oh dear.

Lazarus
Activity Score 1536
Creative Director
sush's picture

its just there, not moving me to do nothing! the choice of fonds wuold have done magic to this idea.

sush
Activity Score 566
creative writer and organizer |

sue

brookjohnston's picture

I the "I do" text CTA is a little ironic....

brookjohnston
Activity Score 296
St. Lawrence College
jonbot84's picture

Love the copy and concept, but the call to action is too small. It gets lost against the body copy.

jonbot84
Activity Score 27
Copywriter
Thatthang's picture

Nice. I'd like to know where and when it ran - if it was surrounded by Royal Wedding articles it's even better

Thatthang
Activity Score 69
Dingleberry Jack's picture

So late 90's. And, not engaging enough to take any form of action. Which I guess is the whole point here.

Dingleberry Jack
Activity Score 246
mediaturge's picture

Could be better with visuals, but it works.

mediaturge
Activity Score 141
Producer/Director at Media Art LLC
AKesseli's picture

Gold digger.

AKesseli
Activity Score 210
Boston University
bakamono's picture
bakamono
Activity Score 1002

because therefore it is

tebbear's picture

very powerful, despite the simplicity.

tebbear
Activity Score 59
Marketing Manager
mrtgrady's picture

This creative won a BIG award on 27 November 2011

mrtgrady
Activity Score 2
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