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Non stop being a toy, Showel

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Inacap, Chile for Unicef, within the category: Public Interest, NGO.

Advertising School: Inacap, Chile
Copywriter: Gaspar Rossel
Art Directors: Francisco Ortiz, Roger Venegas
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Shawali's picture

The translation in the title doesn't make sense.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

GasparDeChile's picture

Maybe concept in english is "stay as toys." is for 12 June, International Day against child labor.

GasparDeChile
Activity Score 33
gioborde's picture

Concept is overused.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Wordfruit's picture

The copy doesn't make sense in English. But I guess the idea is that spades should be toys for kids, not work tools.

I like the idea.

Wordfruit
Activity Score 1023
salil.sharma's picture

i can't get it

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

10pencils's picture

Thanks Wordfruit. If you hadn't said that, I wouldn't have gotten it either. But now that I think about it, the idea's actually nice - done or not done.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
kleenex's picture

awful set of ads.

kleenex
Activity Score 51126
Web Designer/Developer
shahidali's picture

Love the creative route. But guys, please use a good translator. Or at least take the help of google.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

GasparDeChile's picture

GasparDeChile
Activity Score 33
juanfco's picture

great advertising!

juanfco
Activity Score 9
Claudiok's picture

nice concept and execution

Claudiok
Activity Score 9
Copywriter at Inacap
Sebastián Pamplona's picture

Very good way to use a rhetoric.

Sebastián Pamplona
Activity Score 4
Art Director at Inacap
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