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Likes don't save lives

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Caption

Like us on Facebook, and we will vaccinate zero children against polio.
We have nothing against likes, but vaccine costs money. Please buy polio vaccine at unicef.se. It will only cost you 4 €, but will save the lives of 12 children.

Advertising Agency: Forsman & Bodenfors, Sweden
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morse's picture

Nice twist!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture

Will get people's attention.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
fotdot's picture

Not nice saying. But true.

fotdot
Activity Score 673
Creative Director
cvchitale's picture

Isnt Polio an oral vaccine

cvchitale
Activity Score 1418
Copywriter
cvchitale's picture

....correction...thrz an IV as well....wch is inactive form

cvchitale
Activity Score 1418
Copywriter
jackmancer2017's picture

Really great - Newcastle's 'No Bollocks' campaign for charity. But it does well making people do more than just a like.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Soulpips's picture

Successful ad. I like the twist. Body copy can be stronger though. *applause

Soulpips
Activity Score 12
Copywriter
kleenex's picture

solid ad.

kleenex
Activity Score 51801
Web Designer/Developer
mr.x's picture

Good. It feels "up to date". But – no need for the photo.

mr.x
Activity Score 998
Forsbergs Skola
iGenius's picture

Very good!

iGenius
Activity Score 54
Copywriter at Pool Stockholm
raxisanneace's picture

Yeah, the photo looks a little out-of-place, but despite that the ad sends an agreeable and honest message that in my opinion would cause a good amount of social network users to give up at least a few Euros.

raxisanneace
Activity Score 45

;3

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