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Likes don't save lives

Agency Network: 
Published/Aired: 
April 2013
Description: 

Print advertisment created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Like us on Facebook, and we will vaccinate zero children against polio.
We have nothing against likes, but vaccine costs money. Please buy polio vaccine at unicef.se. It will only cost you 4 €, but will save the lives of 12 children.

Advertising Agency: Forsman & Bodenfors, Sweden

Comments (11)

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morse's picture
morse
Activity Score 18024

Nice twist!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
andylefty
Activity Score 4535

Will get people's attention.

fotdot's picture
fotdot
Activity Score 673

Not nice saying. But true.

cvchitale's picture
cvchitale
Activity Score 1418

Isnt Polio an oral vaccine

cvchitale's picture
cvchitale
Activity Score 1418

....correction...thrz an IV as well....wch is inactive form

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Really great - Newcastle's 'No Bollocks' campaign for charity. But it does well making people do more than just a like.

Soulpips's picture
Soulpips
Activity Score 12

Successful ad. I like the twist. Body copy can be stronger though. *applause

kleenex's picture
kleenex
Activity Score 50490

solid ad.

mr.x's picture
mr.x
Activity Score 998

Good. It feels "up to date". But – no need for the photo.

iGenius's picture
iGenius
Activity Score 54

Very good!

raxisanneace's picture
raxisanneace
Activity Score 45

Yeah, the photo looks a little out-of-place, but despite that the ad sends an agreeable and honest message that in my opinion would cause a good amount of social network users to give up at least a few Euros.

;3

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