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Kids

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Lowe, Indonesia for Unicef, within the category: Public Interest, NGO.

Caption

See what you can switch on, when the screen is off.
Unicef

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael
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ElCaza89's picture

really liked it and a clever way to send the message.

ElCaza89
Activity Score 343
feddy_boo179's picture

I like this ad most among the three.It somehow reflects the situation in South East Asia in general and Indonnesia is a typical coutnry, population is booming every second , electricity is always on high demand.

feddy_boo179
Activity Score 71
LeeHarvey's picture

Best of 3. Nice campaign, fresh approach.

LeeHarvey
Activity Score 3045
Creative Director
royschellekens's picture

Love the insight! Love the campaign. When i saw the thumbnail i thought it would be a campaign about domestic violence though!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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Guest's picture

Good insight. Delivering the idea perfectly.

Guest
joselucho's picture

Really good copy!
simple and very clear!

joselucho
Activity Score 11
Copywriter at Periscopio
ceoisjj's picture

impressive, very good ad!!!

ceoisjj
Activity Score 126
Copywriter
Anonymous Author's picture

Effective ad indeed.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

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AssassinX's picture

So it's all about reducing tv watching

Clever idea.

AssassinX
Activity Score 1329
matteoresta's picture

best of the three actually ... Message passes straight to the aim

matteoresta
Activity Score 8
Account - WWP
vinay pandey's picture

very good idea for social messaging.

vinay pandey
Activity Score 26
Copywriter at tbwa
grubstubbs's picture

I got the message clearly and it brought warmth in me. Great copy too!

grubstubbs
Activity Score 70
Lutfiana's picture
Lutfiana
Activity Score 32
Art Director
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