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Flood

Campaign
Agency Network: 
Published/Aired: 
October 2010
UNHCR Print Ad -  Flood

Also From This Campaign 2

Description

Print advertisement created by FCB, Portugal for UNHCR, within the category: Public Interest, NGO.

Caption

Soon the weather will be our biggest oppressor
By the year 2050, there will be over 200 million refugees due to climate changes.
Join the discussion at the IX congress of CPR: www.cpr.pt - www.unhcr.org

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Illustrator: Pedro Júnior
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TommyO's picture

I don't understand. Why the pyramid? It looks like a tea bag.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

omarjongar's picture

Why so offensive to Islam & Arab ?

omarjongar
Activity Score 90
Art Director at Kijamii
makelogobigger's picture

google the word terrorist. click images. show me one non islamic/arab terrorist's picture in it.

its sad i knw but again its the reality.

makelogobigger
Activity Score 470
Copywriter
omarjongar's picture

Look into this visual , What did you see ? You see soldiers killing Arab. Who is the terrorist right now ? It's so easy my friend.

omarjongar
Activity Score 90
Art Director at Kijamii
rakel's picture

could someone explain as if im a two year old? thanks

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
Wordnerd's picture

go ask your mother ;)

Wordnerd
Activity Score 6692
Copywriter
luispiter's picture

I love the art direction

luispiter
Activity Score 2756
comunication
ambareesha's picture

what kind of shadows are they yaar

@

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

riyelam's picture

Could be better without the top point of piramid.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
jackmancer2017's picture

Absolutely love the art direction but this ad isn't going to change much, if anything.

jackmancer2017
talkingisfree's picture

I like it a lot. 3d is really bad and that's such a pity.

talkingisfree
Activity Score 2712
Art Director
Andil's picture

Lots of negative talk for this, but I quite like it - the 3D isn't so bad really. I think in terms of recent events it's a very good message too; look at Japan - nature there has caused many times more damage and deaths than all of the conflict going on in the world at the moment.

Andil
Activity Score 102
NataliaLima's picture

They couldve done it w/o relating to any of the existing opressive governments

NataliaLima
Activity Score 1380
Nerazzurro's picture

excellent art, but then this is it for me

Nerazzurro
Activity Score 35
goodboylxf123's picture

这是一个金字塔!我想是表现政府与军队的关系!This is a pyramid! I think is the relationship between government and army performance!

goodboylxf123
Activity Score 7
Mr. ok's picture

ok

Mr. ok
Activity Score 37
Art Director
divertimento's picture

Good 3D idea.

divertimento
Activity Score 54
publicist
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