Dilema, 3

Agency Network: 
September 2012

Print advertisment created by Y&R, Switzerland for UNHCR, within the category: Public Interest, NGO.

Advertising Agency: Y&R, Geneva, Switzerland
Creative Director: Bob Heron
Art Director: Frédéric Savioz
Copywriter: Bob Heron
Graphic Designer: Ludovic Rossier
Photographer: Cédric Delsaux

Comments (5)

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Sandeep U's picture
Sandeep U
Activity Score 24

English Please


Black Hour's picture
Black Hour
Activity Score 368

- Stay in the middle of a conflict, risking your life ?
- Run away and risk: abduction, rape, tortureor worse?

"What would you do?"

Sorry for the approximate english, Joe would do a better translation.

fsavioz's picture
Activity Score 4

Hi guys...

we'll get the english ads up soon. This is how it should read:

Stay and risk your lives in the conflict?
Flee and risk kidnap, rape, torture or worse?

What would you do?
For many refugees the choice is between the horrific or something worse. No one chooses to become a refugee. UNHCR helps those who are forced
to flee to find safety, regain hope and rebuild their lives. 1 family torn apart by war is too many. – because you do have a choice.

shreepadsonawane's picture
Activity Score 23

very nicely done the creative!!

SHREE SONAWANE | Web | Graphic | Multimedia | URL:

macnell's picture
Activity Score 169

very nice.