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dave78's picture

Nice but the product sucks ;)

dave78
Activity Score 40
Other
popdistortion's picture

Clearly advertising for advertisers but still a nice thought.

popdistortion
Activity Score 1592
ivan's picture

Aren't all applications use this key combo for undo? Therefore Word using office girls would relate too.

ivan
Creative Director at Ads of the World
popdistortion's picture

Come to think of it... you're right. My bad. ;)
Still, it's somehow just nice. More as in average.

popdistortion
Activity Score 1592
pixelbomb1's picture

what if you use mac? apple + Z?.. I had the same idea before but for shirt. " I wish life has command Z"

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

purplesimon's picture

Ivan, sometimes you blow me away with the insight you have.

Kudos to you for spotting this.

I loved the ad, but now you've pointed that out, it surely must win an award. Or should it? I leave it to the panel to decide...

purplesimon
Activity Score 473
Copywriter at Euro RSCG
morph's picture

It has won an award. GP Print at Dubai Lynx Awards 2007.

morph
Activity Score 38
Copywriter
Guest's picture

could you further explain you idea, i don't quite understand what you are referring to, thanks

Guest
Mtl Dave's picture

that's it

Mtl Dave
Activity Score 274
Other
kalpesh78's picture

its a great idea...

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Sharp's picture

Why the keyboard connection? What’s the relevance? Can you purchase it online? Seems like a stretch for me. Just an excuse to use an overused visual pun.

Sharp
Activity Score 216
Art Director
Mtl Dave's picture

that's true

Mtl Dave
Activity Score 274
Other
gooshpa00's picture

Only works for Apple-users.

Not a real ad anyway.

gooshpa00
Activity Score 10
Creative Director
Minimum's picture

yeah...windows doesn't have a Control key. THINK MAN!
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Fractal Rene's picture

hmmm... windows has a ctrl key... mac uses the apple/command key.
anyway... its a good ad.

Fractal Rene
Activity Score 65
Copywriter
rotten mutton's picture

Agreed... the abovesaid moron must be using some fascinating Vietnamese tin can/bat manure hybrid computer...

rotten mutton
Activity Score 57
Copywriter
Saltsea's picture

Great idea.

Saltsea
Activity Score 319
Creative Director
heemaz's picture

this is a good idea, but its solely targeted to the advertising jury. I'm positive mature women in there 50-60's aren't really familiar with that shortcut.

heemaz
Activity Score 8
Art Director
ivan's picture

Don't you think the advertising jury will realize that? Apparently not. It was just awarded with a Grand Prix at Dubai Lynx, which is the Cannes of the Middle East.
http://www.dubailynx.com/winners/index.cfm?category=print&entryType=2

ivan
Creative Director at Ads of the World
sloppy4's picture

i need to move to dubai

sloppy4
Activity Score 1492
Joe Harris's picture

Hardly at Cannes level Ivan... it would be more accurate to say the Mobius Awards of Dubai

Joe Harris
Activity Score 176
Creative Director |

-------------------
If at first you dont succeed... don't try parachuting

Yokel's picture

Um, I think you'll find that the core group of purchasers for this product is likely in their 30's. Most women I know over thirty uses or has considered using a product like this. Mature women, on the other hand, have learned to accept their wrinkles.
This ad is spot on!

Yokel
Activity Score 604
Art Director
ivan's picture

Sounds reasonable.

ivan
Creative Director at Ads of the World
sloppy4's picture

hackneyed art director masterbation.

my friend had a similar idea in his book literally 10 years ago. and he's a hack.

(command) - s with a tree
(command) - f with a peace symbol
etc, etc, zzz

sloppy4
Activity Score 1492
Tim Weasle's picture

I think I know that guy. Won a few awards with that ad for the online donations to save the rain forests. Even used the 'apple command' S.

Tim Weasle
Activity Score 72
Art Director
firat's picture
firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

Boony wants a beer's picture

Even Apple were beaten to that. Have a look in the D&AD Annual from 2004 (the one with the hologram thing on the front). O&M Frankfurt did a book called "The Death of the Mouse" which was designed to teach people all the keyboard shortcuts. They used things like Osama bin Laden for "apple f" and a car wrapped around a tree for "apple z".

Boony wants a beer
Activity Score 380
Art Director
leftfield's picture

It won the grand prix at the Lynx awards.

Whot a joke!!!!!!

leftfield
Activity Score 165
Production Manager
No fixed abode's picture

What a pity about those Mac ads. This is a really cool idea. But still, if barcodes can win the titanium you can be fairly sure this will win anyways.

No fixed abode
Activity Score 380
Copywriter
Corona Raymaker's picture

This must be fake.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Rog's picture

I don't care if it's a virus!
I like this a lot.
And you very soon realise just how many women will get it.
Lovely thinking... that improves with age.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

happy angel's picture

nice idea! i like it

happy angel
Activity Score 56
Art Director
snowman's picture

the FORCE is very strong in this ad.

snowman
Activity Score 66
Creative Director
Rog's picture

explain yourself, you must...

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

sakibafridi's picture

My issue with it is that the target audience for age defying/reversing cream are older women. Older women in the middle east are NOT familiar with the concept of CTRL-Z. Hence office word-using girls aren't necessarily the primary audience. Besides that, it's nice and simple. Nothing will ever beat 'Tock Tick' though.

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

Rog's picture

Tock. Tick.
Damn, that's sharp. I hadn't heard/seen that Olay ad.

We've got to think beyond the stereotypical office girl, though.
Few western women would be unfamailiar with computers...
and fewer would be disinterested in the benefit of Olay.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Yokel's picture

Believe me, the target audience is NOT older women. We're talking the 30-somethings here. And they know Ctrl+Z

Yokel
Activity Score 604
Art Director
Shut Theory's picture

i wanted to forward this to ivan some time ago and didnt know how... thing is, just like some guys already said, the audience is mid aged women (30 something)... although i LOVE the simplicity of this ad, but i must say, its not a matter of not knowing word, or computers, its that ull be amazed the number of computer users that dont use shortcuts at all! i still deal with people who use: menu>edit>copy for ctrl+C, and some still menu>edit>undo... the problem is with "keyboard shortcut mentality" rather than "computer use" but its great to know it won an award, it MUST!

I must add that MAC has a very little market share in the ME, so if anybody knows shortcuts at all, they all know ctrl+Z

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

ivan's picture

Here is how to send material: http://adsoftheworld.com/contribute

ivan
Creative Director at Ads of the World
Shut Theory's picture

boy, that was fast :) dont u have a day job? i know about the "track" feature, and this is an opportunity for me to say THANK YOU to whomever came up with this brilliant idea (no, i have never seen it before)

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Laurent's picture

i like it. nice thinking.

Laurent
Activity Score 279
General Manager at White Rabbit
Piddy's picture

Just Bitchin

But how did it win this year. I'd seen it some years back? Strange these awards. But nice one, though when I showed it to my wife she couldn't get it. You guys try it at home.

Piddy
Activity Score 82
Graphic Designer |

Just Bitchin

communicator's picture

Simplicity's they key word!!! It rocks!!!!!

communicator
Activity Score 28
Copywriter |

let's say it better!

Chocolat's picture

Sakibafridi, im with u on that one. Nothing to beat the simplicity of tock tick. that was truly awesome.

Chocolat
Activity Score 286
Art Director
Sheesh's picture

excellent job!!

Sheesh
Activity Score 14
Other at Amman Jordan
Disco Munky's picture

Clever idea, but I have to agree that it might have missed the target audience.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Another People's picture

i use command Z.

Another People
Activity Score 107
Art Director
R®'s picture

so olay designers use IBM???? ;)

Activity Score 115
Art Director |

Same shit, diff day..

Leandro's picture

for mac users - 10

Leandro
Activity Score 117
Art Director
Tim Weasle's picture

Client must be dead after seeing all that white space.

Tim Weasle
Activity Score 72
Art Director
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