Advertisement

Extinct, 3

Agency Network: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by FCB, South Africa for Ultraoptec, within the category: Electronics, Technology.

Advertising Agency: Draftfcb Johannesburg, South Africa
Creative directors: Rob Mclennan, Adam wittert
Art directors / Copywriters: Olivia Tesson
Illustrators: Olivia Tesson

Comments (11)

Log in or register to post comments

Highest Rated

theanc's picture
theanc
Activity Score 2783

This is great. Good concept and solution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

reject_subject's picture
reject_subject
Activity Score 209

I don't get it.....

Davosk's picture
Davosk
Activity Score 4815

Thought to be extinct but with this new zoom lens you can find them.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

It's saying that the species thought to be extinct is now known to be endangered thanks to this telescope which spotted it where it hadn't been possible before.

It's quite subtle but I dig the shit out of it.

I think the visual style is bang on for this type of product too. Whammy!

We're going to need more lube.

crazydave's picture
crazydave
Activity Score 114

I think it's awesome stuff. very fresh. The animal was declared extinct in that year and was found again recently so now it's endangered. brilliant.

kyarajesh's picture
kyarajesh
Activity Score 90

I love it. it helps you spot thing which u thot were extinct

Wordnerd's picture
Wordnerd
Activity Score 6692

nice idea! but the execution is not clear enough. why isn't the right one a real bird, since you have rediscovered it whith that great thing?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Actually that wold be cool. I can picture that. It could even be viewed through the lens (like a frame around it)

Nice idea.

We're going to need more lube.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Good point, I agree. I still like the ad though :)

dasgoodads's picture
dasgoodads
Activity Score 101

Really slick. I love it when advertisers aren't afraid to release a concept that makes their audience sit back and think.

NatalieM's picture
NatalieM
Activity Score 1685

Hey, this is great. I like it. Art direction is good and it's clever. Though the mechanism has been used before, it totally works here.

theanc's picture
theanc
Activity Score 2783

This is great. Good concept and solution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Advertisement