Advertisement

Eyelash vision, 1

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Altraforma, Spain for Ultima, within the category: Health.

Caption

Look at the world with new eyes.
The most advanced technology to serve beauty.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Digital Retouching: Arnau Anglada
Log in or register to post comments
everartz's picture

headline is not needed.. the visual is extremely clear... art is amazing
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Lip's picture

the intention was good

www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
iamcreative's picture

not bad!

iamcreative
Activity Score 262
monicamexico's picture

These don't really make sense. We don't see our own eyelashes like that - they're blurry and curved. Besides, having one idea twice does not make a campaign.

monicamexico
Activity Score 830
Rachel.Mann's picture

This is stupid. One is not capable of seeing their own eyelashes.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

ivan's picture

Most ads are unreal. I'm not defending this ad, just stating the obvious.

ivan
Creative Director at Ads of the World
Featured Content

Latest Collections

Advertisement