July 2006


Advertising Agency: LG&F, Belgium
Account Team: Inge Van Der Haegen, Eva D’Hondt, Mien Smet
Creative Directors: Christophe Ghewy, Paul Wauters
Creation: Iwein Vandevyver, Tom Jacobs, Tim Driesen, Joeri Van Den Broeck
TV Producer: Myriam Maes
Production Company: Key Line Film
Director: Xavier Mairesse
Producer: Christine Mathieu
Photographer: Andrea Klarin

Comments (8)

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MADE in the USA's picture
MADE in the USA
Activity Score 434

I'm guessing this is an ad for a satellite radio station.

Mabakima's picture
Activity Score 84

I'm confused as well. Ivan, is this a radio station that uses a grooming product as a metaphor or is this a grooming product inspired by music or by a radio station?

ivan's picture

I don't know, but I love the idea of a spray that can make you dance like a black girl. :)

myviolentego's picture
Activity Score 40

i love it, it's sexy and brilliant.

Mo's picture
Activity Score 648

I like the campaign. It's funny.
But may be there's a very little prob..... Budlight did the FAKE ( steaming coffee, cards..the Budlight Institute... ) thing so well, it'll be hard to top that. And because of that Bud campaign, this doesn't look that FRESH and EXCITING to me. I like it, but not excited. :-)


itsme's picture
Activity Score 14

it's a instant tanning lotion (??)

.nl's picture
Activity Score 207

Strange thought. Must be a very expensive campaign with so many people working on it.

Mickey999's picture
Activity Score 13

Diesel,Budlight... did that 100 times. Magic Spray, it always works.