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Woman

Campaign
Agency Network: 
Published/Aired: 
November 2009
TV3 Print Ad -  Woman

Also From This Campaign 3

Description

Print advertisement created by Ogilvy, Spain for TV3, within the category: Media.

Caption

I want to know what I'm fighting against.
Over 7000 rare diseases nobody sees.

Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Executive Creative Directors: Camil Roca, Oscar Pla
Art Directors: Ariadna Collazos, Fabiano Oliveira
Copywriter: Manu Cárdenas
Illustrator: Marta Cerdà
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio
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Highest Rated

KynK's picture

The typographic solution and the image which trying to give the message do not go together. I found it weak...

KynK
Activity Score 20
Planner at TBWA/ISTANBUL
BFB's picture

Seems like the rare diseases won

BFB
Activity Score 936
Copywriter
JustinCarrasquillo's picture

looks fake... Less post more shakin the face with fat faced people...

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Guest's picture

for me.. the graphic copy of the ad does not suit the image.
The image can already stand alone for this concept.

Guest
Guest's picture

yes, graphic is kinda fake ... but I like the concept. It would be better if the lady has taken an actiont fight back

Guest
Minerva Pinto's picture

The concept could have been executed much much better.

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

How do they think of such stuff?

Guest
Jupiter's picture

no uppercut?...straight?...left hook? errr... headline is formed to make it look like a clinched fist which is fine for this one, but why change it into something else for the other two?

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

KynK's picture

The typographic solution and the image which trying to give the message do not go together. I found it weak...

KynK
Activity Score 20
Planner at TBWA/ISTANBUL
Hiperion's picture

Boring and done before

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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