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Agency Network: 
Published/Aired: 
January 2012
Tuxedo Confessions Print Ad -  Get noticed

Description

Print advertisement created by Jandl, Slovakia for Tuxedo Confessions, within the category: Fashion.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
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kaleid's picture

woooooooow

kaleid
Activity Score 20
Photographer at design
Roger Keynes's picture

ooowwwwwwWWWWWWWOOOOOOOOOOOOoooooooooo!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

There is a cognitive dissonance between the ad & the products.
If anything, the woman who'll buy their clothes will get noticed only for her bad (very gentle word in this case) taste.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

No illustrator credit. And it is all the ad has going for it, the illustration. Hmm. We know how these things usually play out here.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Eugens's picture

Hi. The illustrator is Ryohei Hase. I don't know why he's not credited here, it was probably a repost from somewhere.

Eugens
Activity Score 2624
Copywriter
Roger Keynes's picture

Oh, I see. Ignore the brand and just write to the headline.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

nepotiums's picture

Brilliant concept.

nepotiums
Activity Score 251
Copywriter
Roger Keynes's picture

Please, tell me why. I'm here to learn. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

andylefty's picture

Me too.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
samishah's picture

Am assuming this was the artist (and if not him, then probably *inspired* by his work): http://ryohei-hase.deviantart.com/gallery/

samishah
Activity Score 2
Creative Director at JWT Pakistan
Eugens's picture

Ryohei Hase is the artist. The artwork was commissioned for this project.

Eugens
Activity Score 2624
Copywriter
thedesignaddict's picture

Illustration: 10/10
Typography: 5/10
Clarity of Message: 3/10

The ad needs to have something that says what 'Tuxedo Confessions' is. Otherwise, it'll leave you wondering, 'Are they a tuxedo company?'.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Hadrons's picture

I do expect professional people to check themselves before the spew utterly vacant words to the web.

First check the brand, and stop wondering... here for your convenience: http://tuxedoconfessions.com/

Second: Please do explain the message.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thedesignaddict's picture

In the case of this ad, the agency has assumed that everyone knows what the brand is. In reality few people do. If if the ad requires the reader to check the website to understand the message - it's a FAIL. Simple as that.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Hadrons's picture

No pal, you failed to understand.
The ad is for the local, not the global community. The fact that Sir Ivan posted this ad for critique from the ad community - the burden is on you, to check before you comment.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thedesignaddict's picture

LOL. The lady doth protest too much, methinks.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Hadrons's picture

LOL. Hamlet, Act III, scene II. Not.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

without knowing the intended audience (and i most certainly am not the intended audience) i can not speak to the ads effectiveness. i for one was only able to guess the message which was confirmed through all of these comments. BUT the real purpose of this ad is to generate interest in the company/product and if the ad intrigues enough to get you to their website, is it still not a success?

simonds08
Activity Score 598
Hadrons's picture

I asked myself the question: If I were to see this ad in a magazine (its intended venue), would I put the mag down, walk to my computer and look this company up? The answer was absolutely. But the dissonance began there.

The ad did not reflect the dreck taste of the clothing designer.

The real measure of an ad's success for this type of product where personal taste is paramount, is whether there will be a sale as a result of viewing it.

All the comments here are reflecting the egos of our profession - everyone here is simply analyzing the ad from their POV.
It has nothing to do with the consumer's reality.

This site and the professionals who comment here have my utmost respect. We should all keep in mind that we are performing post mortems.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

★★★★★Hadrons 2012★★★★★

Billoughsby
Activity Score 5144
Art Director |

That's it.

Nike Diesel's picture

-1 on this particular comment.

Nike Diesel
Activity Score 13630
Art Director
Billoughsby's picture

Then I predict you're going to love my comment about the Ming Vase with an ATM intern-jimmied onto the side of it. :D

Billoughsby
Activity Score 5144
Art Director |

That's it.

Eugens's picture

the store showcases and sells more than one young designer. maybe you just saw one you didn't like. dig around, you might be surprised. if it got you moving from the magazine to the computer (hypothetically), the ad did its job.

Eugens
Activity Score 2624
Copywriter
Eight's picture

@ Hadrons, I want to know you better.

Eight
Activity Score 148
Production Manager
simonds08's picture

wouldn't we all

simonds08
Activity Score 598
Manoma's picture

Hum... the woman is a wolf for the woman ?
May be better for a SALES period...

Manoma
Activity Score 1108
Copywriter
MatthewSkene's picture

Wow, where to start?

To Hadron's behest, here's the (brief) company brief:

Tuxedo Confessions is a Romanian women's online fashion concept store. Their brand is built upon Yves Saint Laurent's 1966 Le Smoking, a tuxedo for the androgynous woman. While their clothing isn't very androgynous, I believe their name "Tuxedo Confessions" could be synonymous with the tagline "Man or woman? Only your tuxedo will know."

Okay, with knowing the company background I can appreciate the pretty pink bow tie "x" in Tuxedo a little bit more.

"Get noticed"?! Seriously? I'll tell you what isn't getting noticed in this ad. The Copywriting. How about "It's a dog eat dog world" or "Stand out from the pack" or some sort of variation of both like "It's dog eat dog, stand out from the pack".

As for the art direction? A bunch of she-wolves? How about showing some sort of benefit from owning your product? Unless their isn't one.. in which case just throw in some more boobs.

MatthewSkene
Activity Score 36
kleenex's picture

The ad looks bold, But I am not so sure this sells the brand.

kleenex
Activity Score 51126
Web Designer/Developer
Geimima's picture

i can see clearly the message.. nice ad.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

MicheleVirgilio's picture

Good ad. it works

MicheleVirgilio
Activity Score 2617
Noosphere's picture

Women! You will become like vicious rats fighting to be the one that owns clothes from TC and gets noticed. ... Is this the intended message?

Noosphere
Activity Score 48
Copywriter at UK
danielchapman's picture

The original illustration, was for Playboy Magazine.

My only feedback is that, ravaging wolves eating each other, betrays the 'get noticed' headline.

Don't get me wrong, ravaging half naked wolves with breasts will definitely get noticed, but its such a dominant visual, that you have to fight through it to make the relatively weak conclusion that these guys will help you win that fierce battle, and stand out from the rest.

It took me 10 minutes and a lot of comments to come to the conclusion.. Society else is fierce ravaging naked wolves, so i need some help to get noticed. Not bad once you get there,

danielchapman
Activity Score 292
Eugens's picture

this particular illustration has not been used anywhere else. other illustrations, in the artist's style, definitely. this illustration was created and paid for specifically for this project.

Eugens
Activity Score 2624
Copywriter
Billoughsby's picture

That's an important point, Eugens. Thanks.

Billoughsby
Activity Score 5144
Art Director |

That's it.

danielchapman's picture

When I say 'the original' i mean the original. This is a derivative of one of his prior illustrations... so yeah I guess its 'original' but its still a derivative.

Not saying that's a bad thing. Although in this case, it feels like an idea was forced into a really cool illustration because the original was awesome.

http://ryohei-hase.deviantart.com/gallery/#/d39a2a0

PS: I like the derivative much more than the original.

danielchapman
Activity Score 292
marushiao's picture

People, it's simple: there's a wolf inside every woman, if you dress this brand you're gonna show your own wolf AND be noticed, That's why the most powerful "Wolfemale" is standing out in the center. . At least i got this.

marushiao
Activity Score 8
Editor
Eight's picture

what with the boobs? is this soft - porn ad site?

Eight
Activity Score 148
Production Manager
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