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Balthazar_79's picture

I like the idea of using a print that changes the image when the light is on/off.

But you don't reverse global warming by turning your lights off, you just stop making it worse.

Activity Score 6
fifthbullet's picture

true also... :)

Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

theassailante's picture

its rather interesting.

Activity Score 234
bigbadfatmadafaka's picture

It will grow with a better art direction indeed.

Activity Score 486
Creative Director |

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

whitespace's picture

If this was in a magazine, it'd fail to work most of the times. Reason being for glow-in-the-dark ink, they need exposure to light before they can emit light, and a magazine is usually closed.

On the other hand, if it was some outdoor print, you probably won't have the liberty of turning off the lights because you don't own the place.

So... naaaaaaaaaahhhhhhhhhh.

Activity Score 1953
Creative Director
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