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Lrienaeds

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Turn, Hong Kong for Turn, within the category: Agency Self-Promo.

Caption

'Read between lines' is probably what we do for our clients everyday. In the world of communications, insight come first.

Advertising Agency: Turn, Hong Kong
Executive Creative Director / Art Director / Copywriter: Tony Hon
Creative Director: Stephen Chan
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adbrandetc's picture

This ad needs to be sacked. spelling everything wrong is silly even if it is every other letter and two words in one. if you wanted to shade the letters or ad some color to them or add a weight to them or something that differentiated it than maybe I'd dig this but without the explanation I am not going to look further at that ad to read the gig that it's trying to do. It's just been done too much before and I am lazy and I am sure mainstream audience has seen this gig before.

adbrandetc
Activity Score 66
Art Director at Elephantik
Oussama Black Knight's picture

Agree with "adbrandetc" it's not clear like the others, they have to add smooth type or another color, 2 be more obvious.

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

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da vinci code

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