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Europe

Campaign
Agency Network: 
Published/Aired: 
September 2013

Description

Print advertisement created by McCann, Turkey for Turkish Airlines, within the category: Transport.

Caption

Europe awaits you. Meet with hundreds of cultures, stories and memories of Europe with the airline that flies to more countries than any other.

Advertising Agency: McCANN, Istanbul, Turkey
Chief Creative Officer: Ugur Çakır
Creative Group Head / Art Director: Firat Yildiz
Copywriters: Yavuzhan Gel, Duygu Yazici
Illustrator: Metin Akbas
Account Manager: Sebnem Turgut
Account Executive: Clara Sera Altiparmak
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morse's picture

Colorful and inviting, but something is missing.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lamagiaestaenlacinta's picture

the idea

lamagiaestaenlacinta
Activity Score 21
Creative Director
Shawali's picture

An airline company using cultural stereotypes to depict its available destinations... The oldest trick in the book. Lazy campaign.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

I like the campaign idea, but needs some help.

kleenex
Activity Score 51737
Web Designer/Developer
emiliete's picture

The idea is older than the airplane. And as a spanish, our stereotype is shit.

emiliete
Activity Score 646
Copywriter at WMcCann
Mongoose's picture

So far, these are insights - Now bring on the BIG IDEA!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

T.'s picture

Wrong choice of illustration. Faces look a little sad and droopy eyed.

T.
Activity Score 1110

What's your ad telling the consumer?

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