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Cheese

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print and poster campaign for the leader publisher and distributor of maps and guides in Portugal.

Print advertisement created by McCann, Portugal for Turinta, within the category: Media.

Caption

The faster you get there, the better.

Advertising Agency: Mccann-Erickson, Lisbon, Portugal
Creative Director: Fred Fannon
Art Director: Raoul van Harten
Copywriter: Filipe Graça
Photographers: Fred van Zeller, Krypton Photo
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jackmancer2017's picture

I like the ad, but is this really the right way to sell it? I'm instantly reminded of GPS navigation. A benefit of maps could be that they don't use batteries.

jackmancer2017
Guest's picture

he is right, will it be faster if you use GPS instead of map?

Guest
Guest's picture

don't use batteries? what kind of suggestion is that?

Guest
Dzsoi's picture

I guess he is saying they should have come up with a strategy that makes ppl prefer printed maps over GPS. A for/against argument is that maps don't need batteries.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
morse's picture

Haha, very good strategy here.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Jack Mancer is right!!! No batteries! Great ads could be done with this (i think)

Guest
everartz's picture

something i dont like about the photo retouching.. maybe too much shadows, im not sure, besides they can use the icebox to keep their food fresh!

everartz
Activity Score 7613
Art Director |

| everartz |

jackblack's picture

Fun.

jackblack
Activity Score 2357
Art Director
michelangelo's picture

usp of the product (in this case the 'map') versus a gps (the competitor with the upper hand) this is going to be a fun brief to work on

michelangelo
Activity Score 660
BananAd's picture

Smart&funny!

BananAd
Activity Score 103
Art Director
BananAd's picture

(p.s.)

BananAd
Activity Score 103
Art Director
Guest's picture

Grate! :)

Guest
Chelsey Homan's picture

hahaha! I love the campaign idea. But why cheese?! Other, less weird things go bad faster. Unless Portugal has a cultural thing about cheese?

Chelsey Homan
Activity Score 90
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