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Enas's picture

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

thefabric's picture

I do not agree the sympathetic idea and and the DA too

Activity Score 37
axelk's picture

not so good. they look like they were made in the 80's or something

Activity Score 286
thefabric's picture

the graphic style corresponds well to the time of these singers

Activity Score 37
cool1234's picture

yea i'm sure 2pac would wear that tight fitting shirt. but then again its for mtv.. so no credibility lost.

Bauducco's picture

The other one is better, but the concept is great!

Activity Score 297
CC3's picture

What's the concept here?

doworkson's picture

yeah what is the concept here? Rival gangster rappers are fans of each other in the afterlife?

Activity Score 242
adgoodness's picture

terrible campaign

loneswish's picture

Seeing as how it was proven that Biggie was connected to Tupac's murder, this seems pretty...shocking?

Is it saying you should be friends with people that kill you? Oh! I get it now!

Activity Score 42
gordon gartrell's picture

seriously, the more i look at this, the more i hate it. mtv needs to stop trying to heal the world- pac and big hated each other to the death- literally. tupac is spinning in his grave right now like a 1200...and why would big want to be on his 4M black tee anyway?

gordon gartrell
mum''s picture

the idea I think is that you can listen what you want on MTV, even if you're not "suppose" to. MTV try to be "open mind" with this campaign.

Thinking that 2Pac could love Biggie within show the MTV aim... no ?

Don't be so literal, it's advertising, and it shows the world with new eyes, and it's good.

Fab's picture

This ad says nothing. I love it when ads aren't literal but this is not memorable and it doesn't get a message across.
Its garbage.

Activity Score 14
Art Director
proverbialthought's picture

I like the message they are sending. They are saying that MTV is the bridge between warring, conflicting, and polarizing music styles. Ever watched MTV during the 40 minutes per day where they actually play music? They play music that otherwise would not appear on the same station. Hence, they WERE playing Biggie AND 2Pac videos on the same shows even though the whole East Coast v West Coast thing was going on.

Basically, they are the medium where these opposites come together. They are positioning themselves as the canvas for peace and tolerance in the music world. I hate MTV, but a brilliant ad is a brilliant ad.

Activity Score 278
Graphic Designer |


ginsoda's picture

now i got it! mtv sells t-shirts!

photoshopate's picture

very bad art direction and concept.

djspiralz's picture


Activity Score 491
gfjyjgyi's picture

What a disgrace to Tupac Shakur's legacy.. guess its not the first or last time thats happened...

Guest commenter's picture

2pac's head looks bigger than the rest of his body but that's just me.

Guest commenter
Guest's picture

pac's head is bigger than the rest of his body.

Guest's picture

You would catch biggie wearing a pac shirt first, rather than this fake picture.

Guest's picture

This looks fake.

Guest's picture

tupac amaru shakur = 4ever !!!

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