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Agency Network: 
Published/Aired: 
October 2009
Tulipan Print Ad -  Bra

Description

Print advertisement created by Y&R, Argentina for Tulipan, within the category: Health.

Caption

Keep taking care.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Martin Mercado
Head of Art: Demian Veleda
Art Director: Ivan Zimmermann
Copywriter: Benjamin Tornquist
Photographer: Juan Mathe / Argentinafoto
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ace85le's picture

hmmm.... I don't get it... Does this intend to portray hete- or homo-sexual sex? Or group sex? Give me a break.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Guest's picture

can someone explain. I just don't get it.

Guest
Guest's picture

It is because of the flu. But is a weak ad.

Guest
Guest's picture

is that a bearded lady?

Guest
Guest's picture

bird flu...funny

Guest
munirgee's picture

lol, Great Ad !

People use Protectors for Swine-Flu and now resembling Condom for xxx. [Condoms Ad] *

Thats why they said, "Keep taking care"

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

ManojMaani.com's picture

Brilliant idea

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
sawantsarthak's picture

Very bad yar
R u student??

sawantsarthak
Activity Score 89
visualiser |

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

sawantsarthak's picture

Very bad yar
R u student??

sawantsarthak
Activity Score 89
visualiser |

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Guest's picture

This is For the H1N1/09 virus. Last winter killed more than 200 people.

Guest
munirgee's picture

@sawantsarthak, Did you ask to me as "munirgee" or "ManojMaani.com" ? :)

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

samee's picture

no!! no way!!

samee
Activity Score 124
Promedia Advertising
jackmancer2017's picture

it's a funny use of a bra linked in something which is in the media these days but the message is confusing

jackmancer2017
royschellekens's picture

I really like the visual device. But it feels like the idea was there first and then they went looking for a client to use it.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Juan Cabral's picture

They found a funny picture and tried to invent a client for it.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

i somehow have a similar feeling here.

Guest
Guest's picture

it's a client from the agency! PELOTUDO.

Guest
Charo's picture

It's great, of course is because of the flu, I think is very creative!

Charo
Activity Score 34
Guest's picture

explain me the creativity in it. ajeet.jeetram@gmail.com

Guest
shahidali's picture

a bad example of 'outofthebox' thinking and a good example of practical joke.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

this ad was specially for argentina. this woudln't fix in other countries.
the idea comes from a dangerous flu that killed many people in argentina and latin america. later spring came, wich is a season were everbody fucks a lot haha. so, keep taking care, even before the flu was gone

Guest
munirgee's picture

this also suits in India too, Recently i heard alot about Swine Flue

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

munirgee's picture

If i am not wrong...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Gualcor's picture

Actually there was a woman who won a sort of nobel prize for designing a bra that could turn into 2 masks. Doners.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Alubia's picture
Alubia
Activity Score 54
Pub
ibeg2differ's picture

ewww I'd rather die of swine flu than smell a milk-stained bra!

ibeg2differ
Activity Score 420
Guest's picture

tiene que ver con LA GRIPE PORCINA! que afectó a argentina en esa época y sale esta campaña, yo en lo particular la vi en una publicidad exterior y me llamó muchísimo la atención

Guest
Guest's picture

i total waste of time and photoshop and photos

Guest
picktokyo's picture

hey! a bra!

picktokyo
Activity Score 1404
Copywriter at JWT
everartz's picture

didnt get the idea here.. whats it saying

everartz
Activity Score 7613
Art Director |

| everartz |

SoCH_TO's picture

Bad Idea !!

try something.........!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Guest's picture

ok.. i get he condom.. i get the swinflu.... i get the taking care part... but why a bearded woman and a bra?........ cnat get through that...

Guest
dreamer_'s picture

la idea creo que no es mala, lo que pienso que puede traer confusión es la elección de dos personas del mismo sexo en el aviso...

dreamer_
Activity Score 161
Art Director at UADE
Bob08's picture

Next could be better.

Bob08
Activity Score 749
Guest's picture

I get the flu, but not the bra on 2 men

Guest
Guest's picture

it's a great idea!:) Everybody needs to wear masks,but drugstore have a lack of them )

Guest
terrazo2k2's picture

Maybe I'm blind but I don't get it. Maybe some text is missing...?

terrazo2k2
Activity Score 11
willy wonka's picture

Nice execution.

willy wonka
Activity Score 137
work
Arnav's picture

I'm not ashamed in saying "I don't get it" is it about homos or threesome? & these will the general questions of general people to which this ad is made for?
this does draws eyes of people....but fails to send its message about "bra"

Arnav
Activity Score 166
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