Clean Conscience — Burglar, Murderer, White Collar Criminal

Agency Network: 
April 2010
Tuffy Print Ad -  Clean Conscience — Burglar, Murderer, White Collar Criminal


Tuffy is a plastics company that makes 100% recycled refuse bags. To introduce this fact to the public, we developed communication that dramatises the emotional benefit of choosing a recycled bag over the alternative – you’ll feel good about yourself. We then printed the artwork onto specially made oversized bags and used the bags themselves as the communication medium. We filled the bags and placed them at the epicentre of the V&A Waterfront, which attracts an average foot traffic of 60 274 visitors per day! To maximise the reach, we also hung the plastic bags around the area in a more traditional poster format.

Print advertisement created by Saatchi & Saatchi, South Africa for Tuffy, within the category: House, Garden.


[Murderer] Although deep down Toby knew that murder was wrong, he couldn't help but feel good about himself. After all, he only ever used 100% Recycled Refuse Bags. Tuffy. For A Clean Conscience.

[Burglar] The words of Bob's jailbird father echoed in his head, "Son, don't make the same mistake I mad." And he hadn't; this was a 100% Recycled Refuse bag. Tuffy. For A Clean Conscience.

[White Collar Criminal] Miles was no fool. He knew shredding the documents was illegal. But, he reasoned, there was no point in sweating the small stuff. After all, he was using 100% Recycled Refuse Bags. Tuffy. For A Clean Conscience.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Group Head / Copywriter: Gavin Whitefield
Art Director: Gareth Cohen
Illustrator: Justin Southey
Photographer: Ian Anderson
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atb2005's picture

I know this is all meant to be funny, but still. Let's not joke about murder. That said, I don't think there's really any emotional benefit to using a recycled bag over the alternative. Just practical: garbage won't spill and will stink less. Entertaining eye catching campaign nonetheless, and that's all that matters.

Activity Score 13557
luispiter's picture

jajjaja nice. i like it

Activity Score 2756
Mickrock's picture

Nasty nasty horrible horrible.
What consumer demographic does this apply to?

Time to go by the ad agency and put a few of those bags to use...

Activity Score 53
Art Director at MegaCorp.
Adaddicted's picture


Activity Score 3435
Art Director |


adicted's picture

it's obviously a sting!!!!
please this has nothing to do with street marketing or ambient or guerilla or whatever we call it!

it's a print idea, printed on bags and exposed whateverwhere!


Activity Score 74
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