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February 2013
Trygga Barnen Print Ad -  Marked

Description

How some things can hurt that bad, even though they aren’t visible. To see your parents or relatives turn into unpredictable strangers, incapable to provide the necessary security. To always come in second hand – after the bottle – creates invisible bruises that never quite heal. Today, half a million Swedes are risk users of alcohol. For every addict there is an average of about ten family members and friends affected. Trygga Barnen is a foundation created to help children, adolescents, parents, friends and relatives in families with addictions problems.

Print advertisement created by Faltman & Malmen, Sweden for Trygga Barnen, within the category: Public Interest, NGO.

Caption

Every fifth child in Sweden has its childhood marked by alcohol.
Support the Trygga Barnen Foundation. Donate 50 SEK by texting "children" to 72 970.

Advertising Agency: Fältman & Malmén + Draftfcb, Stockholm, Sweden
Creative Director: Magnus Fältman
Art Director: Ellen Ström
Copywriter: Viktor Olsson
Illustrator: Daniel Eriksson
Additional credits: Victoria Sydorw
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josh n.'s picture

good job

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

www.joshnamdar.com

Stevee's picture

Love it. Great art and nice copy.

Stevee
Activity Score 4
Copywriter
kleenex's picture

not bad.

kleenex
Activity Score 51098
Web Designer/Developer
alausa's picture

I like.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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