Agency Network: 
March 2011

Print advertisment created by JWT, France for Try intimate lubricant gel, within the category: Health.

Try me!*
*or not...
Try intimate lubricant gel

Advertising Agency: JWT, Paris, France
Creative Director: Ghislain de Villoutreys
Art Director: Jean-Baptiste Berthelom
Copywriter: Thomas Sabatier

Comments (9)

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CuriousPencil's picture
Activity Score 4225

Funny, and the series works as a head-turner, even though it's obvious as hell.

But this has 'scam' smeared right up to the elbow from where I'm watching: French audiences are notorious for their dislike of English ads, so I can't see the CTA working. And the paperstock looks like it's straight from the office printer. And no way a petshop/photoshop/bowling alley's going to allow these circles running rampant on their premises.


ivan's picture

Sorry, my bad, these are actually press ads.

peggylize's picture
Activity Score 50

@ Ivan : Thanks !
@CuriousPencil : you can check online by downloading the last issue of "sensitif", a free gay magazine... The 3 press ad are inside :-)

CuriousPencil's picture
Activity Score 4225

Thanks peggy, I take back my scam accusation; you didn't include a link to the magazine - is it English language? Just wondering because of the point about French audiences and English ads. Also, is there a follow-up in the magazine with a product shot? Just so the audience can see what it looks like when they're in the pharmacy or whatever.

Thanks for the extra info.

atb2005's picture
Activity Score 13557

These are print ads, not ambient stunts, so I didn't get the "scam" comment. That said, are these objects intended to resemble phalluses?


Thanks for the info.. So they are targeting gay men.

peggylize's picture
Activity Score 50

Sorry, here's the link !

luispiter's picture
Activity Score 2756

jajaja i like it

deedeedead's picture
Activity Score 26

Hahahahaha, simple and to the point

SuperAndrew's picture
Activity Score 99

Bad, bad, bad