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Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by JWT, France for Try intimate lubricant gel, within the category: Health.

Caption

Try me!*
*or not...
Try intimate lubricant gel

Advertising Agency: JWT, Paris, France
Creative Director: Ghislain de Villoutreys
Art Director: Jean-Baptiste Berthelom
Copywriter: Thomas Sabatier
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CuriousPencil's picture

Funny, and the series works as a head-turner, even though it's obvious as hell.

But this has 'scam' smeared right up to the elbow from where I'm watching: French audiences are notorious for their dislike of English ads, so I can't see the CTA working. And the paperstock looks like it's straight from the office printer. And no way a petshop/photoshop/bowling alley's going to allow these circles running rampant on their premises.

Scam.

CuriousPencil
Activity Score 4225
Copywriter
ivan's picture

Sorry, my bad, these are actually press ads.

ivan
Creative Director at Ads of the World
peggylize's picture

@ Ivan : Thanks !
@CuriousPencil : you can check online by downloading the last issue of "sensitif", a free gay magazine... The 3 press ad are inside :-)

peggylize
Activity Score 50
CuriousPencil's picture

Thanks peggy, I take back my scam accusation; you didn't include a link to the magazine - is it English language? Just wondering because of the point about French audiences and English ads. Also, is there a follow-up in the magazine with a product shot? Just so the audience can see what it looks like when they're in the pharmacy or whatever.

Thanks for the extra info.

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

These are print ads, not ambient stunts, so I didn't get the "scam" comment. That said, are these objects intended to resemble phalluses?

@peggylize

Thanks for the info.. So they are targeting gay men.

atb2005
Activity Score 13557
peggylize's picture

Sorry, here's the link ! http://www.sensitif.fr/

peggylize
Activity Score 50
luispiter's picture

jajaja i like it

luispiter
Activity Score 2756
comunication
deedeedead's picture

Hahahahaha, simple and to the point

deedeedead
Activity Score 26
Copywriter at JWT Caracas |

http://www.behance.net/JavierValle

SuperAndrew's picture

Bad, bad, bad

SuperAndrew
Activity Score 103
Art Director
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