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Truck

Published/Aired: 
February 2007
 Truck

Description

Caption

After two drinks, your attention while driving will diminish by up to 76%. Saab invites you to drive responsibly.

Advertising Agency: Leagas Delaney, Italy
Creative directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Michelangelo Cianciosi
Photographer: Fulvio Bonavia
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Highest Rated

me thinks's picture

Okey-dokey. Not my cup of tea.

me thinks
Activity Score 722
Copywriter
jmcho's picture

nice idea and subtle, but clever execution.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
ellehcimeo's picture

when i'm not paying attention to something, it's invisible, not shrunk. i don't know. i'm getting a disconnect here. could be because i went to the dentist today and got so much praise for my excellent home oral hygiene and now my ego is inflated.

ellehcimeo
Activity Score 3376
Art Director
fersvax's picture

Maybe there's still anesthesia on your organism.

fersvax
Activity Score 1239
Art Director |

FER.

Joe76's picture

hahaha :)

Joe76
Activity Score 762
Art Director
addyhoch10's picture

this is not that bad. i think the idea was that the viewer of the ad can't see the truck right away. actually i didn't see it in the smaller pic for a second. now imagine what would have happened in real life!! i would have crushed this little truck with my tricycle and the cute little midget driver in it!

anyway, congrats to you for your good teeth

addyhoch10
Activity Score 2592
Art Director
msred's picture

maybe just the shadow of the truck on the ground would've worked?

msred
Activity Score 491
Graphic Designer
Rog's picture

A relevant message, cleverly answered.
When you're driving and you're not paying attention...everything else is peripheral.
You just haven't noticed it yet.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Endeio's picture

This is not bad, but it's an ordinary ad.

Endeio
Activity Score 270
Copywriter
slim's picture

It's basically the same idea as those ads that picked up at Cannes last year/year before for the windows that reduced external sound. Showed rubbish collectors pushing tiny bins, guy with a small lawnmower, etc. I could dig them out but it would be too much trouble for my lazy mouse finger, and besides, I need to go get breakfast.

slim
Activity Score 1047
Copywriter
kre8's picture

need to go to b'fast, or need to go for a tantra class?

kre8
Activity Score 989
Copywriter
slim's picture

He's a dead man.

slim
Activity Score 1047
Copywriter
kre8's picture

haha.

kre8
Activity Score 989
Copywriter
ivan's picture
ivan
Creative Director at Ads of the World
me thinks's picture

Okey-dokey. Not my cup of tea.

me thinks
Activity Score 722
Copywriter
itrots's picture

A little bit too far.

itrots
Activity Score 12
Other
Twombl's picture

I don't get your dubts: this is a great campaign.

Twombl
Activity Score 180
Copywriter
tiny_wordz's picture

luvly camp that delivers on strategy and creativity. i'm so jealous!!!

tiny_wordz
Activity Score 325
Copywriter
Tim Weasle's picture

Poor bastard who had to get up early on Sunday morning to shoot this one.

Tim Weasle
Activity Score 72
Art Director
whitewhite's picture

of course not a gorgeous one.but still convyes the idea very well.there's no room for confusion,
i think.

whitewhite
Activity Score 251
Copywriter
Twombl's picture

I love them (not only beacuse they were awarded everywhere). Belli!

Twombl
Activity Score 180
Copywriter
Disco Munky's picture

Very clever. Maybe a little too clever but that's not a bad thing.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

addyong's picture

CUTE!!!

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

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