Comments (16)

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ibeg2differ's picture
Activity Score 420

Way exaggerated and sarcastic. The product is serious. So should be the ad.

ivan's picture

I agree with you, it feels a bit like slapstick humor. Even if it wasn't the intention. But my main issue with the ad is the treatment of the photo. It's too real. It's too flat. Not sure what to suggest though.

minx0r's picture
Activity Score 62

^^ Agreed. It would be more suitable as an ad for nursery and education reform! The idea is pretty cool, but I dont get what the relationship is between the two children, a reversing truck and an eye bank o0


illusion of movement's picture
illusion of movement
Activity Score 26

What are you talking about? There's nothing sarcastic about this ad. The ad has a serious tone.

ibeg2differ's picture
Activity Score 420

Serious tone?
Find me something more realistic to convince me. (like a kid showing a drawing to his blind mother...)
Smthg more subtle and indirect. Someting that affects others emotionally, not physcially.
Don't give me some low iq kiddos playing under a truck, while their parent won't move a muslce.
I know he can't see, but can't he hear?

Nhanha's picture
Activity Score 108

bad taste...

Bye's picture
Activity Score 1464


cperry's picture
Activity Score 280

forced aswell

lalohead's picture
Activity Score 20

he could be blind, but not deaf... or maybe, he's listening his ipod :P

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85

..nice thought


anthrax_refill's picture
Activity Score 10

So what?

supersupergirl's picture
Activity Score 294

relly sad

capywriter's picture
Activity Score 5509

sad & bad

teenie's picture
Activity Score 1894

A little overboard. Too bad, because it makes you roll your eyes instead of consider the cause. Plus the guy probably has super-tuned hearing - presumably he'd pick up on the kids talking and the beep-beep of the truck backing up.

minx0r's picture
Activity Score 62

Its supposedly set in rural India, not in the Matrix.


cooldepp's picture
Activity Score 314

great idea. good execution.
its not at all sarcastic. this is dam serious. brilliant one