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Your Daily Ray of Sunshine, Wednesday

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Print advertisement created by DDB, United Kingdom for Tropicana, within the category: Non-Alcoholic Drinks.

Caption

You’ve made the climb to Wednesday.
Look, you can see the weekend from here.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
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luispiter's picture

i dont like... its bad

luispiter
Activity Score 2756
comunication
jagadeesh's picture

i like this, the reason for Wednesday is apt and funny in my view compared to others..

jagadeesh
Activity Score 743
AdBuzzer's picture

yeah, the Wednesday insight is correct! I like the simplicity of the execution.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Madison Maven's picture

I like that Tropicana is beginning to stay away from health messages. The calorie attack, especially on beverages is only going to continue. Here, they tell us why its worth those calories (sort of..)

Madison Maven
Activity Score 20
chapelier's picture

yes this is the best one out of the bunch... i like the bright primary colours, but other than that, not much to be liked. the copy is nothing special, the artwork blah, the concept used.

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Glut's picture

The idea is old, but if i have to chose one of the series, this is it

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
halig's picture

why is the tropicana bottle so small?? is there no better way to incorporate it??

halig
Activity Score 4
Graphic Designer at Full Sail University
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